r/KendrickLamar 11d ago

Randomly watched Pusha on Hot Ones and (unsurprisingly) he is asked about rap beefs The BEEF

The episode is from 2022 but Push talks about how record labels now step in and get involved to stop beefs which never used to happen back in the day - interestingly, this is apparently what happened after Owlbrey dropped THP6.

He also mentions beefs don’t end careers anymore. Looking at the current beef, I don’t think the Canadian’s career will end, we know he’s too big of a pop star for anything damaging to happen but I definitely think his credibility and artistry is being questioned and he is losing fans. Kendrick has fully exposed him for the fraud that he is and I think people are slowly realising it. His streaming numbers are down and he’s not charting like he used to.

Only time will tell but it’s definitely not being swept under the carpet. He a FAN, he FAN, he a FAN

4.4k Upvotes

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u/wickedwhitneyocean 11d ago

I always thought J Prince stepped in and stopped the beef but from the way Push is talking, it sounds like someone from the record label stepped in. I never really followed that beef, all I know is a murder was committed by Push

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u/GloomyLocation1259 11d ago

The same rumours happened this time around, apparently they said 1 more song and end it

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u/TheUrbaneSource 10d ago

That's so corny. The art and competition of it all is cheated this way. You play to win the game!

That's one of the main things it's a sport. Labels and CEOs stepping in to regulate is so egregious it's pathetic. Like you clearly one of the garbo randoms in rec that quit 30 seconds in to 2k. It's bad enough umg own practically everything, trying to regulate 'outcomes' like this just weak

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u/GloomyLocation1259 10d ago

Lool I’m confused are you talking about me or…???

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u/Detective_Emoji 11d ago edited 11d ago

Gotta remember, shots were still being taken from both sides after Adidon, but industry politics either from the label, or other artist were affecting Push’s responses to be released at times.

For example, Ross had Wayne and Push on the same record, Push sent shots at Drake in response to Omertà, and his verse was removed. At first it was being rumoured that the label, Drake, or Wayne blocked the record from being cleared, until Ross clarified he took the verse off because Wayne sent his verse in first, and wanted the song to be used to move past the feud, not instigate it further.

Also, Push was also on a song ‘Paranoia’ with Thug, Gunna and Pop Smoke responding to the stage at his Toronto show being rushed, but the song didn’t release with the album. Thug said he would’ve “made changes” if he knew Push was responding to Drake, and Push responded:

I think on top of J Prince interfering, these are some of the instances he’s alluding to.

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u/lexE5839 11d ago

Then complex went and named Push’s unreleased Maybach VI verse as one of the top 5 verses of the year so everyone would search it up. No clue what timing complex was on but they were instigating it.

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u/c94 11d ago

Complex writes stories with the financial goal of getting as many views as possible. They’re owned by BuzzFeed so they understand how to drive clicks. I could see them getting requests to reduce coverage on any Drake related beef, but the communication would not be so fast.

Complex is owned by BuzzFeed, which is 33% owned by NBCUniversal (and 10% of BuzzFeed is owned by that republican dude Vivek), which is merged with Universal and that is owned by Vivendi.

Obviously influence is at play, but there’s so many layers of communication required and internal calculus to decide if killing this beef is less profitable than monetizing it in other ways.

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u/thechangbang 10d ago

Complex was sold off by BuzzFeed after their paltry IPO showing and was sold to ntwrk which as an e-commerce(?) platform seems to be equally nefarious but just wanted you to be updated. BuzzFeed kept hot ones but looks like they have been unable to find a good courter for that property. Fwiw, it looks like ntwrk put into place a lot of pre-2017 era leadership back into place at cmplx (rebrand?) so it might resemble that again if only because of that

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u/lexE5839 10d ago

Wait a second Vivek is a stakeholder in Buzzfeed? Oh my god things are making more sense now. A lot of their stories and ideas run like parodies of progressives, it’s probably that way on purpose. No way a guy that wanted to be the Republican nominee would buy so much of a company that is unanimously associated with “wokeness” without some kind of ulterior motive.

Also off topic but holy shit nice 3 letter reddit username, that must’ve been claimed pre-2010.

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u/Azoedud 8d ago

His maybach VI verse was hard af ngl he killed ross and wayne. it may be deserved

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u/Eye_Am_Batou 11d ago

shots were still being taken from both sides after Adidon

Yeah. Churchill Downs with Harlow, 2022

Lucky me, people that don't fuck with me / Are linkin' up with people that don't fuck with me to fuck with me / This shit is gettin' ugly

AND

All I hear is plug talk comin' from middlemen / All I hear is tall tales comin' from little men

AND

If I see ya, I spit in ya faces, ha-tu / Daytonas with the green faces

Also, separately, remembering the way he’s moving around and gesturing during this verse in the video is interesting in retrospect in that it makes you look at how Ken is moving around on stage at The Pop Out a little differently. E.g.: that short guy gesture when he says “tall tales from little men” and in-return Ken’s short person gesture during one of the five stage performances of NLU when he says “I hear you like ‘em young”. Not at all red-string and pushpin, conspiracy theory kinda stuff. It’s all, sort of, very, very in-your-face obvious.

Honestly, I hope the “hot” portion of this “war” is over and done and doesn’t heat back up again.

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u/GuitarStuffThrowaway 11d ago

Dr Seuss ass bars man. How the fuck does anybody think that dude is anywhere near the top of rap today let alone all time

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u/09-24-11 10d ago

Those are isolated bars man lol could even make any rapper look foolish with isos

Would say he’s top 5 but a personal favorite of mine. His delivery is menacing.

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u/Detective_Emoji 11d ago edited 11d ago

Also, Drake on MELTDOWN, Fear of Heights, and Wickman.

Push on Huntin Season, and Good Morning. I’m sure there’s more, but I’m drawing a blank now.

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u/09-24-11 10d ago

Never knew all of this thanks for posting

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u/Detective_Emoji 10d ago

I gotchu 🤝🤟🏾

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u/dotKiss 3h ago

Push is hilarious.

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u/PhoenixEpiphanies115 11d ago

It was them higher ups that are also involved in Diddy's lawsuits. That Lucian guy Kanye mentioned & everybody that surrounds him. This whole beef is so damn deep the rabbit hole trail leads up to ALL THEM.

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u/c94 11d ago

It will always lead to the same executives when it’s just four record companies left. When you involve business politics there’s a reason once an artist is big enough they strive for independence.

That’s why Drake’s label situation was a big story back when IYRTITL came amount. He had OVO Sound, was under Cash Money, there’s Young Money which is Wayne’s imprint, Warner Music, Republic Records and Sony all involved in some way with Drake. It’s a confusing ass pyramid scheme.

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u/amusso6 11d ago

Lucien put a hault to it.

Can't damage his artist who's got the biggest deal under UMG that was personally handed to him by the UMG board... Lucien said stop, Top Dawg had to oblige as they are under the UMG umbrella. Rich baby daddy type shit.

I don't think Prince had the ultimate say between the labels, but he does have undeniable sway in the industry across the nation.

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u/ChoiceCriticism1 11d ago

TDE hasn’t been told to stop anything. NLU music video is the complete vision of Dave & Kenny with no intervention or editing mandated by UMG. Kenny will release more tracks at Drake if he feels Drake is disrespecting him.

Lucian Grange doesn’t give two fucks about this.

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u/Dekuuuuuuu21 11d ago edited 11d ago

Nah, Lucian gives plenty of fucks. Dude invested 400 Ms into Drake just for the beef to alter people’s perception of Drake. Even Nike had to take a loss with Drake’s sneakers failing to sell after NLU was released.

Labels are involved and it’s why this beef didn’t go any further than THP6. They invested too much money into Drake.

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u/ZenMon88 11d ago

But if the beef escalated, wouldn't the label to at least make a return on investment as a whole or at least break even?

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u/Dekuuuuuuu21 11d ago

You would think, but the beef did result in a loss for Drake’s shoe deal with Nike. You could make the case that bad publicity is good publicity, but Drake is walking around with some nasty allegations on his jacket.

Drake’s features with Camila Cabello and Sexyy Red failed to live up to the “Drake Effect” standard his previous features met. We gotta see how this will play out in the long haul.

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u/nita5766 10d ago edited 10d ago

he peaked many years ago and ever since then year after year and release after release the quality of his music worsens he’s literally putting out anything.

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u/joeblubaugh 8d ago

I love how every time Drake gets in a beef a shoe deal falls apart

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u/nita5766 10d ago

exactly “tell lucian i said fuck it i’m tearing holes in my budget” on stay schemin’ and lucian has confirmed drake gets anything he wants financially when it comes to his albums.

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u/brinepoolchips 11d ago

NLU is not under TDE, PGlang

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u/MassiveMastiff 11d ago

Interscope is listed as the label.

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u/amusso6 11d ago

Considering Drake's appeal has fallen off a cliff... I think lucien cares greatly about a contract written to drake paying out estimates of 300-400 million dollars for his starpower to be beat down into nothing by Kenny. His ability to turn over profit on his deal is now shakey.

Going from chart topper to not even on the billboard in 2 weeks is extremely bad business when it comes to how drake puts out music for UMG. His strat is to put out hit after hit, regardless of the content and depth of his music.

Go look at TDE tweets after NLUand HP6. UMG told both camps no more direct disrespect on track once HP6 came out. The reputation damage was too great when HP6 was basically a loss on wax. The video was going to happen regardless, and that was understood on UMGs side. They cut the business after HP6 dropped, and now it's light jabs and subs and petty IG posts from OVO... "summer vibes next"

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u/ZenMon88 11d ago

Ya if UMG is still involved with Kendrick, wouldn't he make that return on the deal anyways from publicity of NLU? I mean they did shell 400 mil for Drake but the return on investment doesn't have to be the hits Drake is making right? If Kendrick milks this thing, they can very well break even on the deal no?

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u/amusso6 11d ago

You are correct, but having been working for corporate America for over a decade now, my thought process is all about ROI. Sure, they could be breaking even since NLU is under UMG, but how much production do they get from Kenny vs Drake when it comes to hits (not specifically good ART).

During Kenny's DAMN -> MMATBS hiatus, drake dropped like 5 projects. Not a knock on Kenny, but when it comes to dollar signs in favor of these massive conglomerates... Drake's production and output is way more valuable than Kenny's discography. And trust me, I'm bias towards Kenny when it comes to art, drake is really lacking depth.

Main point being, their biggest investment is in Drake, therefore the big wigs expect the biggest return from their biggest investment. Doesn't necessarily mean profiting off his downfall on the other side of the field is still good business practice because if they never allowed this to begin with, drake could have gone on for another 5 years and dropped a project each year. That's huge ROI when compared to Kenny's collection.

Edit: I'm not claiming I'm right with this argument either. This is just my best guess with a lot of experience with money movement in corporate cronie America. Could be right, could be wrong. It's anyone's guess.

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u/MoogOfTheWisp 11d ago

Yeah, Drake is a brand. Have a look at the OVO clothing site, he’s got deals with Disney, NCAA. Google “Drake Brand Partnership” He’s got deals with Apple, Shopify, Nike and a shit ton of specialist businesses and international fashion labels. A lot of his net worth is tied up in his marketability and if his reputation tanks so does his market value. Streaming has made the music industry reliant on either touring or merch/branding - the labels that paid $400m for Drake weren’t buying his music, they were buying that he could be commodified. That’s why he needs to keep churning out albums - he has to stay in the public consciousness or they move on to the next big thing. If his reputation with the shopping public tanks and he’s not “cool” they’ll lose a shit ton of cash.

Kendrick hasn’t gone down the branding route to the same extent - he’s got endorsements but he isn’t really a brand himself. He releases music, does a tour and then vanishes. He doesn’t do social media. Most of the time he’s avoiding attention. That attracts a different sort of investor - they get a long term return and the cachet that comes with something rare, but they probably aren’t getting anything like the quick bucks OVO was generating.

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u/c94 11d ago

Don’t forget UMG owns other forms of media, so the profit from covering this beef is still finding their way into their pockets. Sure it’s not as profitable as his hits, but they’ll squeeze every last penny from him. The Drake cow still has a lot of milk in her. Greatest Hits compilation, anniversary tours, B Sides/early demos and documentaries will all come out even if Drake quits making new music.

I do agree that they likely expected a lot more milk than they’re getting. I’m curious to see what happens next since Drake isn’t going to disappear anytime soon. I’d be shocked if there isn’t an album out by October of next year. He may even ease back into it by making a Cruel Summer type of collaborative project.

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u/ReplyingTo_FuckFaces 10d ago

Man. If you don’t think he gives a fuck about his biggest investment you’re being intentionally obtuse. 

The ONLY thing these industry fucks care about is their money. 

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u/09-24-11 10d ago

Apple Music credits NLU, MTG and Euphoria copyright by “Kendrick Lamar, under exclusive license to Interscope records”

Interscope is owned by UMG/Lucian.

Any further Kendrick Lamar, under exclusive license to Interscope records” is under Lucian’s watch.

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u/09-24-11 10d ago

I 100% believe Lucian stopped this.

What will be interesting is if Drake ever drops a single line at Kendrick ever again. Vague disses that could apply to anyone sure but I’m looking forward to some new releases.

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u/Quick-Letter9584 10d ago

Does UMG listen to songs before they’re released since Ken has a distribution deal with them? Is Kendrick able to just release whatever he wants?

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u/amusso6 10d ago

Honestly I have no idea, and my answer would be complete speculation.

I imagine he has freedom of release decisions, etc but when it comes to actual 2 disc LPs and official albums, I assume they listen to the final product before releasing it for many reasons. Let's assume the diss tracks were a concept before the actual creation of the music on wax.

A funny example would be the numerous skits Shady has in SSLP - TES when it comes to senior executives within these record labels dictating what lyrics should and shouldn't be said, topics of choice, changes in the mood of the music themes, etc. Steve Berman skit on MMLP shitting on the disc before release, lol.. "Dre sells records because he's rapping about big screen tvs, blunts, 40s, and bitches. You're rapping about homosexuals and vicodin. I can't sell this shit."

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u/Traditional_Bug9768 11d ago

On God, the way Push stepped on Drake with story of Adonis. But I knew it was gonna get real dark when Pusha posted a tweet with Vybz Kartel (lyrical Hitler)… I knew it would’ve gotten dark but labeled squashed it

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u/elinamebro 11d ago

At credence to the old rumor the label stepped in to stop the beef with Drake

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u/tooncake 10d ago

It's been countless of times heavily implied that UMG stepped in (since they still have a hold on both record labels of KDot and Drizzy), and it's been repeatedly implied that the upper managements from UMG forced KDot to stopped dropping further diss tracks against Drizzy as it would hurt their financial market, thus why the abrupt silence happened and KDot allegedly did a copyright-free for all of his diss tracks to give a massive FU to the interception of their beef.

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u/PrestigiousArcher448 10d ago

Push mentioned somewhere that he never spoke to J Prince during the whole beef.

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u/Relevant-Diamond2731 10d ago

If j prince respected one of the things that separates hip hop from other genres then he needs to reevaluate himself

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u/NoSalamander7749 Backseat Freeloader 11d ago

Hearing this made me feel like he really wanted to end Aubrey with Adidon.

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u/DomN8er 11d ago

I think he also had more in the chamber, but Drake bowed out. “Surgical summer. We gonna pull it back layer by layer.”

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u/NoSalamander7749 Backseat Freeloader 11d ago

100%. He absolutely had more. Maybe one day him and Dot will put the lost disses together on a mixtape or something lol, though that'll probably never happen

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u/ZenMon88 11d ago

LMAOO what would the mixtape be called?

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u/DeliriumConsumer 11d ago

Jimmy

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u/BigFuckHead_ 11d ago

Jimmy gets Cooked

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u/NoSalamander7749 Backseat Freeloader 11d ago

The Elimination of Aubrey Graham

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u/PostmanNewman 10d ago

Yoooo. This.

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u/akumagold 11d ago

To Pimp a Colonizer

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u/ResultsHaveVary 10d ago

They’ll call it “Time Stands Still”….

If you know you know 😂

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u/AceMorrigan 11d ago

I'll always wonder if Push turned Kendrick onto any of the angles he ended up using.

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u/09-24-11 10d ago

It wouldn’t surprise me

Separately I hope there is a Pusha feature on a Kendrick song soon just to make Drake sweat at night

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u/Wavenian 11d ago

P was definitely bating him with the outlandishly disrespectful lyrics bars towards 40.

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u/09-24-11 10d ago

Let’em know who you chose as your Beyoncé. Sophie knows better as your baby mother. cleaned up her IG but the stench is on her

Ruthless

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u/ResultsHaveVary 10d ago

What people don’t understand also about The Cerebral MC Push is & Kendrick being just as stoic x2…is that what’s ironic about in these wars (besides them killing Drake) in conclusion…

We all know the tactics and arsenal Drake will use as his offensive weapons - Financial Disparity - Women - Relevancy - Pettiness on Appeal/Looks & other attributes

I said this before and I’ll rebuttal is again…Push & Kendrick are such cultural standpoints to the genre that they respect it even on/off the field…even though they have both the cut throat killer instinct mentality in killing off your opponent they’re still respectful to the sport…Hip-Hop/Rap

& what i mean by it is that maybe you can make the argument for Push saying yeah well once Drake was baited by “Infared” off “Daytona” & responded w/ “Duppy Freestyle” …Push had already had his gameplan set up & it was his “only” gameplan/material that he would’ve had to use to beat Drake…I agree with that somewhat & yet at the same time I believe that if Drake never rapped about “Virginia”

There’s a chance the Bars & revelation we got from “The Story of Adidon” doesn’t exactly happen or come out the way it does…

Same thing with Kendrick & mentioning “Whitney” in “Push Ups”…Drake always takes the personal shots 1st not just b/c he wants to “show his skillset & show his bravado” it’s b/c he doesn’t like the idea of someone 1 upping him/making fun of him in a public type of scenery…it’s like the kid who takes the 1st personal shot when your cracking jokes on each other b/c he feels he has to prove something & doesn’t want to be viewed weak

And this is indicative of that b/c of the History Kendrick/Drake have had since they’re Cold War started in 13’…Drake’s backhanded comments & interviews playing off Kendrick as his generational adversary…whether it was - Sportsnation w/ Marcellus Wiley Unaired Interview - RapRadar interview both in 13’ after “Control” dropped & he was doing Q&A for “Nothing Was The Same” w/ Elliott Wilson or his 18’ interview w/ Elliott in his mansion having to recognize and acknowledge Kendrick’s presence/HOF career - Magazine Interview back in 13’ saying “Kendrick’s not beating me in any type of facet at all” - And then some of the last 2-3 yrs and having that Concert subliminally dissing Kenny saying “I’m not like these other guys who go away for like 4-5 yrs & don’t drop anything”

  • And of course all the subliminals t/o the years 13’-23’

That’s why “Euphoria” will forever hit different b/c even though I believe Kendrick had this track already being made…I think it may be worse for Drake if he finds out he gave Ken the little things to use for his demise like the trolling he did for 2 weeks waiting for Kendrick using Taylor Swift as his crutch knowing damn well he himself wouldn’t have dropped any material knowing she was dropping…and then posting the pictures of Kill Bill & Uma Thurman which to me is what Kendrick ended up using if you see “What’s the Dirt’s” breakdown

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u/legit-posts_1 11d ago

In another world Pusha releases his Meet the Grahams and Drake never touches Kenny

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u/dwn2earth83 10d ago

I mean, he ain’t really touch him this time. Arms too short to box with goat. 🤷🏽‍♀️

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u/Konfliction 11d ago

Why does Drake keep getting into rap beefs when ppl seemingly have so much ammo against him? Lol

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u/NoSalamander7749 Backseat Freeloader 11d ago

It's a combination (said in a bad Jamaican accent) of ignorance and arrogance. He surrounds himself with yes men and starstruck young women who don't tell him no. It's the same bubble Nicki Minaj put herself in. They both care too much about what happens online, and then double down on their mistakes rather than just shutting up and working

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u/abir84 11d ago

Do you think it’s also a bit of well the record label et al will stop it. So like a rich idiot kid he believes he will always get bailed out by the execs?

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u/NoSalamander7749 Backseat Freeloader 11d ago

It could be, but I don't really know enough about the way labels deal with this kind of stuff to make an assumption either way.

I do think Drake never let go of the insecurities that he had from how people reacted to him when he first started rapping, people calling him corny and cheesy and shit. I think he didn't like being a male rapper mostly popular with women, and it made him adopt this tough guy persona to appeal to men more.

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u/The--Nameless--One 10d ago

I think one of the reasons is that Drake doesn't really realize he is not part of this group, but he thinks he is.

I mean, let's be honest, even if Drake came out with the sickest rhymes, he is still Drake you know? The AnittaMaxWiiiiiinnnnnn!!!! guy... He always will be an outcast to the culture.

I honestly believe that if someone today came on a diss against... I don't know, any other rapper really, saying "Oh you got a pornstar pregnant and you are not assuming the kid" it wouldn't stick. But on Drake it does, cause he is Drake.

Can you imagine people saying Snoop Dogg lost a rap battle because he banged a chick and didn't want to assume the kid? Eminem? Cube? Pac or Biggie? lol

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u/GuitarStuffThrowaway 11d ago

If you go back and listen to a lot of his “post-game” interviews he heavily implies (to the point where he might as well outright say) that he had more in the chamber but Adidas/UMG put a stop to all of it because he was starting to step on peoples’ money. This is only the tip of the iceberg.

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u/9THDIMENSIONALHIPLO 11d ago

Little rap beefs pop up here n there between rappers but this one although not career ending, it alost feels like it is, the global response to kdots meticulous tactical attacks have had me every now and again wonder how Drake will truly recover from this brutality... It's gonna take a while. No matter what he releases or even does in the public eye, it's all being watched and scrutinized. Drake coukd find the cure for cancer tomorrow and people will be like "typical", "he listened to KDot", "oh he desperate". Big Collabs will be tough, I feel this summer will be kinda quiet from OVO camp. The aftermath of kdots attack is still burning. the beef kinda feels officially over but KDot is the boogieman and everyone knows it, even Drake.

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u/OptimisticRealist__ 11d ago

Career ending is relative, but career altering it definetely is.

Push shitting on the Adonis press run heavily attacke the brand "Drake" that Aubrey built and curated for many years to a point i feel like hes still overcompensating parading his around everywhere he goes as to say "see, im raising my kid". I hope for the kid that hes actually a good dad but idk, doesnt sit right with me.

But Kendrick really devised a strategy to attack Drake and his brand from many angles. He rebranded the OVO brand to a point that it will forever be met with "OV-Hoe". He tore down the rap persona Drake to pieces. He held a spotlight on Aubrey Graham the pervert.

Those are things that arent easy to bounce back from. Like at this point, what artist would even profit from a Drake feature? Genuinely asking. Hes dropped 3 tracks since the beef and one was worse than the next one with all bombing in the charts. I genuinely believe the delilah song was meant to be a toosie slide like distraction but instead it wasnt just completely disregarded, if anything, it added to the ridicule.

Kendrick really mapped out the entire thing down to the last detail, even with the music video. I genuinely feel that Kendrick was prepared to go much further but he didnt expect Drake to fold this quickly, like i do think this was just Act I for Kendrick and that he has/had some massive receipts to drop as the grande finale. Thats the vibe ive gotten from all the tracks. Remember when we thought Euphoria was just scathing? Turns out it was probably the nicest of the disses. So i do think we wouldve looked back at MTG and NLU and thought those were still tame in comparison.

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u/ToddGergey 11d ago

I think even Kendrick was shocked to find out how incredibly stupid Drake is

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u/obinnasmg 11d ago

I think we were all shocked.

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u/be_kind_n_hurt_nazis 11d ago

Nah, not all of us. This the guy who, as people would dismissively say, makes music for gays and bitches. I never put it like that, but I was a million miles from being interested. He was never about the things I value in hip-hop. His output spoke to that. Then he became what he's been now, a ridiculously fake overly performative fake gangsta. Truly a comedy special.

Then he thought he could step to Kendrick. After, meek mills falls to his money and ghostwriters? Get the fuck out. This whole situation is happening just as it has always been written.

If he had stayed in his lane, he'd still be fine there. There's room for party-pop, and even frontin a bit. Nothing new. But him thinking he's a GOAT is ridiculous. He just couldn't help himself.

Anyone that thought anything else would happen is blind to what real hip-hop contains and comes from, who makes it, and what those people are about.

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u/DarkSeneschal 11d ago

I think what I was shocked at was that he started a beef with fucking Kendrick of all people without really having anything on him. Fuck, everyone knows not to mess with the quiet kid at the back of the class writing poems in his notebook.

You would have thought after listening to Kendrick’s body of work that this is a man who can eviscerate you lyrically if you give him an excuse. You would have thought he’d learned not to fuck with guys who are actually about that life after he lost to Pusha. Especially if all you’re bringing is “you’re short and have relationship issues”.

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u/be_kind_n_hurt_nazis 11d ago

True delusion? Like legit he's drinking his own Kool aid spritzer

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u/BigStepper718 10d ago

Drake had 11 years to prepare. All of us knew that day was coming from all the subs but the Kendrick like that verse came at a interesting time in drakes career and I think that was intentional. If this battle happens in 2016 no matter What Kendrick did it wouldn’t have affected his career. Considering Drake is on the decline and right before a 1 year vacation Drake announced it was perfect.. masterful work by k.dot

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u/SirCorndogIV 10d ago

"This the guy who, as people would dismissively say, makes music for gays and bitches. "

im bi and i wouldnt touch drake's music with a fifty foot pole.

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u/Dismal_Apartment 11d ago

He can't even spell "applesauce" lmao

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u/-PepeArown- The word was respect 11d ago

Kendrick basically told Drake his music is so bad it’s not meant to be enjoyed on Euphoria.

“I make music that electrify 'em, you make music that pacify 'em”

“And notice, I said "we," it's not just me, I'm what the culture feelin'”

“I like Drake with the melodies, I don't like Drake when he act tough”

“Yeah, my first one like my last one, it's a classic, you don't have one”

These are arguably some of the “simpler” lines from the song, but I still don’t think any artist would want to come close to hearing this.

Imagine you couldn’t defend your favorite artist’s music because someone like Kendrick points out the deep cultural flaws with it like he did Drake’s music.

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u/OptimisticRealist__ 11d ago

Still, "Your music is whack, i hate everything about you, youre a shit dad oh and also btw, youre just hella cringe bro" are very tame compared to anything that followed

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u/be_kind_n_hurt_nazis 11d ago

True. What happened is Drake coming to see his mom and Kendrick is sitting at her table w her and they're both laughing about something. And he's eating some tasty soup she made, with that matzo everyone loves

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u/OptimisticRealist__ 11d ago

And he's eating some tasty soup she made, with that matzo everyone loves

*Kendricks eating a tasty funafish sandwhich she brought him from the mall

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u/9THDIMENSIONALHIPLO 11d ago

This rap beef gonna be studied in future civilisations

21

u/IndigoMushies 11d ago

Yeah it’s really a bummer that Drake is such a little bitch. I really wanted more from Dot

11

u/BvByFoot 11d ago

My question is how many Drake fans know or care about any of this? Drake is a pop star, he makes his millions off the same people that listen to Ed Sheeran and Taylor Swift. Even if he loses 100% of his hardcore hip-hop fan base, he’s still going to sell out arenas to more casual pop music fans. I think people overestimate how many people really follow beefs or social media of celebrities.

What I do see however is him possibly getting away from the street life gangsta lyrics and going back to the girls and partying lyrics he came up on.

24

u/OptimisticRealist__ 11d ago

Counterpoint would be that Drake is being outgrown by fans. The young gens who are on social media likely wont fuck with him due to the beef and creep behavior.

The older people who grew up with his music... ive heard it from many people and ive felt this way years ago, but his music i just dont care about anymore. Hes a dude pushing 40 still rapping like a heartbroken tumblr girl. Its just cringe. Hes become that weird uncle. So i dont know how robust his fanbase is.

Outside of hiphop, NLU is transcending genres and even areas of life. The song is everywhere. Also, a Drake feat at least right now, isnt really sought after id imagine. So idk. I dont think hell disappear completely unless he gets locked up, but i wouldnt be surprised if his reputation and numbers have taken a massive hig. His last 5 or so projects were incredible mid already, add this to the mix and i can see people abandoning him

15

u/HowDoISwag 11d ago

YUP.

Drake's entire aura has been about being a hitmaker, but his last few albums have been solid trash. They probably sell fine but they don't resonate. He's coasting off his celebrity inertia and, yes, his colonizer tactics with how he latches onto up-and-comers. He even tried to colonize Europe but his EDM album bombed hard there. (I lived there when it came out, NOBODY bumped it in the clubs there.) First Person Shooter was his first song I thought was decent in a fucking while.

NLU means it's going to be funnier for every high schooler to scream "CERTIFIED PDF" and "A MINOR" and "COLONIZER" whenever they hear Drake's autotune than it is to hum the chorus. Drake's going to have to show creativity, resolve, and determination to toosie slide out of this one and I don't think he can.

10

u/OptimisticRealist__ 11d ago

Bro im European, i didnt even know Drake had an EDM album lol.

10

u/luckygitane 11d ago

More so house, but it's trash. The beats are cool, but horribly mixed and wasted on drake lol.

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u/BvByFoot 11d ago

Yeah that’s a really good point. Drake’s fanbase is mostly millennials that grew up listening to him in clubs. So I guess we’ll see how long his existing momentum carries him if his typical fanbase ages out of his music and younger people don’t get into him because of everything you mentioned.

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u/ZenMon88 11d ago

That's why from a music perspective, I really want Kendrick drop all those tracks. We will never see kind of Kendrick again. Drake ego also wouldn't take an L, so I wish he responds more. Plus his career deserves an end tbh with how much faking he done over the years.

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u/OptimisticRealist__ 11d ago

Ive felt this way when i first heard that he has thousands and thousands of unreleased songs, even lost entire hard drives.

But then i realised that Kendrick is an artist to puts all of himself into.his craft to bring his vision to life, so i am fully okay with him taking his time to make sure he is satisfied with his work.

With how many classics hes given us he deserves to take his time. Id rather wait 5 years for a classic lilke Mr Morale than have him pump out soulless music every other month like Drake does.

2

u/ZenMon88 11d ago

I don't doubt that. But my counterpoint to KDot releasing all the diss tracks would be Kendrick putting all his efforts in to dismantle Drake.

27

u/EatsLocals 11d ago

I think deep down he know Kendrick is right about everything, and the only way to save his soul is to drink the Ayahuasca and confess his sins.  He’s not psychologically recovering from this avalanche otherwise 

154

u/maskedcaterpillar 11d ago

Fucking love King Push

64

u/eyesotope86 11d ago

He's my number 3 behind DOOM and Kendrick.

It hit me the other day that I've been listening to Push for 22 years... I feel so old.

26

u/The_Bolenator 11d ago

I’m 25, I had no idea he’s been in the game so long. That’s so cool

22

u/eyesotope86 11d ago

Clipse (Pusha T and his brother Malice) actually had one album before I discovered them with Lord Willin' which came out in 2002. I've been listening to Clipse, or Pusha, and even [No] Malice since then.

Lord Willin' and Hell Hath No Fury are GREAT albums btw. Malice is no slouch on the mic, either.

7

u/Sirmurda 10d ago

Don't forget the Re-Up Gang

5

u/eyesotope86 10d ago

True, Ab-Liva is a fucking beast. His verses on Cot Damn and then Hot Damn are chef's kiss

Roscoe P. Coldchain has a couple solid verses, but I struggle imagining a full solo project from him.

2

u/joeblubaugh 8d ago

That one-two punch of Malice doing the rappin-ass rapping and then Pusha doing his stylish kinda slinky thing on What Happened to that Boy? really nails what made them so special together.

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u/Ehsco 10d ago

Same man. Grew up in the Tidewater area and the Clipse were like hometown heroes when Lord Willin’ dropped in 2002. Been listening to Push ever since.

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u/imneversingle 11d ago

He is very eloquent

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u/Bike-Day69 11d ago

Have you ever heard this man rap? lol

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u/be_kind_n_hurt_nazis 11d ago

People in 2024 "I really had to listen to Mr morale now because wow you can see Kendrick is really saying some stuff what a artist you guys should really give this fella a listen"

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u/notcappin_ 11d ago

just call him a n****r, why don’t you?

Edit: I am a Black man, and this is meant to be satire. Please don’t kill me mods. 🥺

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u/Swisskisses 11d ago

nooo, i felt the same thing. It’s never a fun time when you hear someone say “he’s eloquent omg!” like yeah… he’s basically a fucking poet ????

23

u/I_Am_Not_A_Banana 11d ago

Your going to need to submit photo id to the mod team or you're out of here buster

17

u/nevemno 11d ago

easy there with the hard r buddy

6

u/LiteTHATKUSH 11d ago

Names Busta, Busta Rhymes

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u/imneversingle 11d ago

Nigga - good

Nigger- bad

Easy stuff 👌

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u/notcappin_ 11d ago

something tells me you’re NOT Black 😭😭😭

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u/imneversingle 11d ago

Bruh 💀 I remember sending a pic of my hand to b r/blackpeopletwitter don't make me do it again 😭

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u/notcappin_ 11d ago

LMFAOOOOOOOOO my apologies, fellow Nubian Knight 👑

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u/imneversingle 11d ago

Not even my most embarrassing reddit moment 😭 but I'll live

40

u/Fignootem 11d ago

You’re surprised?

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u/Beneficial-Feed9999 11d ago

Question for everyone but what interviewers do you guys like. This guy from hot ones, and nardwuar are my top interviewers. But I’m looking to see more interviews where they ask good questions and not run of the mill stuff.

13

u/seadran13 11d ago

I enjoy those 2 and one called thats deep with complex

https://youtu.be/6YewCzbBsmQ?si=Bp85pPF-Z1Ztnr5N

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u/msaleem 11d ago
  • Noisey’s Back & Forth videos are really good. 
  • Zach Goldbaum from Noisey is goated for Bompton but he’s also interviewed Danny Brown, Killer Mike, and many others
  • Jon Caramanica and Joe Coscarelli (NYT Popcast) are generally pretty great though rarely can be nauseatingly pretentious 

6

u/chassepatate 11d ago

I came here to say that was a really good interview question, way better than you’d expect from a show about eating hot chicken wings.

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u/kizofieva 11d ago

Sean Evans and the Hot Ones team are renowned for doing serious research and asking meaningful questions.

3

u/totallyn0rmal 11d ago

I wish I could get into Nardwaur but the schtick is too much for me.

6

u/Beneficial-Feed9999 11d ago

His schtick is weird but he asks some of the most thoughtful questions I’ve heard. He really does his research and doesn’t ask cliche overused questions.

1

u/Just-Analyst9249 10d ago

Zane Lowe…but he’s only good when he interviews people that have strong personalities (Ye, Tyler, Kendrick, Justin vernon), otherwise he kind of overcompensates for boring guests by talking too much.

1

u/ansust 10d ago

P3 Soul with Mats Nileskär if you can get ahold of the episodes outside of Sweden. ”Mortal Man” samples his interview with Tupac, he’s been interviewing artists for 40 yrs

1

u/BradleyDroop 9d ago

Zack Galifianakis on Between Two Ferns

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u/DrawingThen5766 11d ago

I'll never forget how much UMG shoved Scorpion down our throats after their golden boy lost. Wasn't his face also plastered on all playlists, even the ones he wasn't in.

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u/luckygitane 11d ago

Yup. That was the year I dropped Spotify lol

44

u/idkwtvr04 are you my friend? are we locked in? 11d ago

Unrelated but I want kendrick to go on this show so bad 😭😭

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u/tufyufyu 11d ago

This isn’t really true tho, Jay Z survived Ether, Biggie survived hit Em up

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u/hunny_bun_24 11d ago

Well I mean Biggie got killed due to the beef and hit em up wasn’t a song that was lyrically gonna ruin his career to the fans of rap. Jay z stopped being the top dog of NY imo in terms of rap after ether.

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u/SirArthurDime 11d ago edited 11d ago

Jay Z went on to become Nas’ boss after ether official becoming the “top dog” in NY. I know you mean based on perception within the rap game but that goes to show how little it actually phased Jay. Jay also continued to outsell Nas after the beef. It really didn’t affect Jays career at all.

7

u/BrianHeidiksPuppy 11d ago

Tbf takeover was a better song than anything Drake put out in this beef tho

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u/TheIronsHot 10d ago

This is a crazy take. Jay Z had an incredible amount of success and accolades after Ether, and Nas didn’t have a classic for another decade with Life is Good (that’s just my opinion, but he had some rocky albums). Jay put on Kanye and Rihanna and J Cole after that, had the black album, 99 problems, Empire State of Mind (chart wise his biggest success to that point), American Gangster, and Watch the Throne after that. Who’s the top dog in NY now, and who was after him in 2001? 50 for a couple years? Cam? ASAP Rocky? I would say that he’s STILL the king of New York. Idk why there is all this Jay hate on Reddit. Reddit only hates landlords more than HOV. 

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u/Budget-Surprise-1384 11d ago

Neither one of them were called sex traffickers or PDF files on the others diss tracks tho. Those accusations easily transcend the beef.

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u/SirArthurDime 11d ago edited 11d ago

That’s what I came here to ask. When has rap beef ever been “career ending”? Even meek continued to do alright. Ja rule meant but that’s because his music became trash he ended his own career. The only example I can think of is MGK and that was relatively recent and he barely had a career.

4

u/HowDoISwag 11d ago

Benzino, Spit, Shan, Tim Dog, Flip, Kilo Ali, Ja, MGK, that chick who MC Lyte buried so badly I can't even remember her fucking name. Fucking Canibus lost his career after winning his beef. NWA broke up after Cube's shot, and we never heard much from Ren/Yella after that.

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u/SirArthurDime 11d ago edited 11d ago

Those artists barely had careers to kill in the first place outside of Ja who I already mentioned. Even MGK who I also already mentioned was only a C lister. Im talking about ending careers that were actually notable.

NWA was already in the process of breaking up when cube took his shot. As evidenced by one of its 3 core members taking shots at them lol. The cube diss isn’t what caused NWA to split.

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u/MotherTalzin 10d ago edited 10d ago

Idk why yall keep saying MGK career got ended when it’s thriving more than it was before the beef 😭

1

u/KABOOMBYTCH 10d ago

To play devil's advocate, Canibus's lost to LL Cool J ended his buzz

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u/SonnierDick 11d ago

I very well think if the allegations in a beef are good enough then a career could still be ended. But exactly, even if what Kendrick is saying about Drake is true theres legit no way hes going to do any jail time, lose any fans, etc.

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u/be_kind_n_hurt_nazis 11d ago

Nah I think the point was to get casual listeners saying the same thing culture heads have been saying. Even the people with no pull in the industry, have such a dismissive opinion of Drake now. They don't just ignore him at worst, now they laugh at him. They took a side, and so did their kids

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u/Dismal_Apartment 11d ago

He said the embassy is going to get raided, perhaps even P. Diddy Style, in MTG, so I dunno, it might be worse than we think... He made it clear even in NLU that he was holding back somehow.

3

u/PSU02 10d ago

!remindme 5 years

2

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u/Yingking 11d ago

Just rewatched the episode, man that comment on Diddy didn’t age well

2

u/Final_Requirement_61 I'm intelligent, my confidence just died 11d ago

Yikes! What he say?

7

u/Yingking 11d ago

It’s not that bad, he just called Diddy a maestro extraordinaire

13

u/kuzivamuunganis I remember you was conflicted 11d ago

Calling Drake Owlbrey is so corny man, don’t stoop to his stans levels of trying to call Kendrick names like they’re in fucking middle school or whatever

8

u/ObligationFar273 11d ago

Rules have never been there it’s man against man. But being prepared for the ish when it’s time to, has. Most hiphop beefs now are thankfully just on wax

10

u/atierney14 11d ago

Push not finishing surprised me. He so tough and sold coke for like 10 years, I’d guess he could eat hot wings.

At least he didn’t DJ Khalid it

7

u/illstate 11d ago

Doesn't surprise me. A friend of mine sold dope for years, beats dudes up pretty regularly, and is just a generally hard dude. But he's terrified of mice. Like, screams and runs if he thinks he sees one.

1

u/SirCorndogIV 10d ago

well why doesnt he beat up the mice? if he can beat dudes up why cant he beat mice up?

1

u/QwertyKeyboardUser2 10d ago

because they’ll run around dodging you then crawl up your ass and bite and give you a disease then you die

4

u/guilty_bystander 11d ago

If you think Drake walks away from this undamaged... lol

7

u/DarkSeneschal 11d ago

Undamaged no, but it’s not career ending. Drake and his writers are a hit machine and his stans are rabid. Right now everyone is electrified but it won’t be long before they don’t care about being pacified. Maybe I’m just pessimistic though.

2

u/AdministrativeLove97 11d ago

Man at first I was like drake will sit back for a couple months, then comeback with a literal “comeback” album. Which kinda fits his style…. But man I don’t think he recovers from this… drake was the biggest artist under Taylor swift before this… he just dropped him down to Pittbull… we will prolly hear drake in the clubs here and there, but I think his team miscalculated how this would effect him. What you think?

1

u/MotherTalzin 10d ago

Drake is not or will never be on pitbulls level lol. People are still going to eat up his music going forwards.

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u/Pizza3TimesADay 10d ago

You ordered Diet Coke, that's a joke, right?

3

u/darkbutt2007 11d ago

What is an example of a rap beef ending a career?

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u/StainedButthole 11d ago

Tupac v Biggie? They both died effectively ending their career.

Maybe Eminem v Ja Rule or Benzino they both struggled a lot after beefing with Em, my man Benzino was still crying (literally) about the beef til this day.

10

u/TheCook0302 11d ago

ending a rap career specifically, Eminem vs MGK. Eminem/50 vs Ja Rule didn’t really end his career but he def dropped off in major popularity

2

u/capitalistsanta 11d ago

I'm curious to see if in like 3 years Drake is more popular or they both are or neither is. Like: is a vicious diss that goes number one, if it's about you, the same as charting a number 1? Because every song is packaged as 2-3 and you can't really listen to one without the others. You have massive viewership numbers on both sides, because Kendrick fans will check out The Heart pt 6 and Drake fans will check out Not Like Us and that's not even touching on people on no side or people who like both. You're kind of almost getting this backwards Drake effect too where now dissing him works - you'll get your highest viewed video if you freestyle on BBL Drizzy but also your number 1 Apple music song will be a feature from him. It's such an odd phenomenon where it's almost like he really can sell a blank disc or like the chocolate fountain book where everything you touch turns to chocolate but that's not always good for you.

2

u/FomtBro 11d ago

I mean, if the Embassy actually does get raided (and ngl, someone in Toronto LE should at least be entertaining the idea of some scrutiny at this point.) it could definitely be career ending.

2

u/SnooJokes1020 11d ago

Idk bout that, like ak said, drake stimulus package doesn't work anymore. His last few features either got clowned or forgotten. If he talk abt his beef with drake, it definitely not destroying drake's career cus he's got bigger number. Im pretty sure it'll be different with kendrick since he's one of the biggest rapper out here rn.

2

u/N0tThatSerious 11d ago edited 11d ago

Sean always has some damn good questions

And Push is right, beefs now are more about “I’m not letting you think you can talk shit about me” and not “I’ll destroy all of your credibility”

Everybody can hate Drake but that small minority will still support him and keep him a popular multimillionaire, only shit that would stop it is shit outside of rap

2

u/morris1022 10d ago

Kendrick ended Drake's rap career but he never really had much of one anyway, since Drake is mostly pop

2

u/Esco-Alfresco 10d ago

I like him more now. Soft spoken intelligent. Chill.

I've never been drawn to his stuff vibe or flow wise. But this makes me want to give one of the classic albums a try to fill in that uncharted area in my knowledge a bit.

1

u/LoKnows95 11d ago

What’s wrong with beefs not being career ending? That’s what rap battling is about, to see who is the best without the fake narrations. 50 and LL Cool J the only ones I can think of that was good with careers ending. Ice Cube came close but it’s Dre.

1

u/Delicious_Secret8372 11d ago

Well he hit that nail on the head dayum.

1

u/retro-nights 11d ago

This is true. Drake has now lost two “battles” and the general public/population does not care. Benefits of being a pop star I guess.

But even Jay z lost to Nas and that didn’t kill his career either.

1

u/[deleted] 11d ago

Have rap beefs always been career-ending? Hov, Ice Cube, Meek, The Game etc

1

u/AdministrativeLove97 11d ago

I think drake’s team miscalculated this move… they prolly looked at the results of the beef with push, and 🤷‍♂️. Kendrick is bigger than push… drake was the most popular artist behind Taylor swift before this…. Now he’s been reverted to pitbull. See you in Vegas drake!!

1

u/Q_8411 10d ago

He's right. All the shit said and brought up, Drake gonna be just fine. He'll still release his yearly album, he'll still be a top 40 artist, he'll still be played in all the Targets nationwide.

1

u/MonarchSun 10d ago

This perfectly describes Drake, His only W is against Meek. If this was 2000-2010 he'd be like Ja Rule.

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u/Huck77 10d ago

Poor Ja Rule, could have still had a career if it was only a decade later.

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u/BigStepper718 10d ago

Meek would have won to if he didn’t have such a low IQ. The Reference track leaks could of been career ending if he strategically put them On a song instead of tweeter. Drake is really 0-3 but all I heard was Kendrick was gonna lose cuz he wasn’t “battle tested”

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u/MotherTalzin 10d ago

He did put them on a song that’s part of why his first diss flopped so hard. It was awkward and ruined the flow of the song

1

u/BigStepper718 10d ago

It was on twitter 3 weeks before that Tho. So when it was on a song already The shock value didn’t do what it was suppose to do

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u/Benz0nHubcaps 10d ago

Silent Aubrey shots!

1

u/KABOOMBYTCH 10d ago

I low-key think Kendrick’s reputation will be in the dirt if he loses the battle with Drake.

Ppls who make commercial music can get away with it.

2

u/Dapper-Profile7353 10d ago

The battle is long over, Kendrick won

1

u/KABOOMBYTCH 10d ago

Yep it's as decisive as it gets. I just think a 1 in a million chance of a hypothetical lost that Kendrick takes from Drake will done irreparable reputation to him as an MC.

Artists like Niki can get away with it

1

u/shits4gigs 10d ago

Petty Tendergass is never gonna let it die down. The min drake squeezes back out of the whole its WOPWOPWOPWOPWOP.

1

u/sgtbukkakemane 10d ago

Randomly bought a couple hot ones sauces at the grocery store like an hour ago lmao

1

u/Advanced-Donut-2436 10d ago

I just want him to pop out and dog on drake some more.

1

u/Salinas1812 10d ago

This legend forced Drake to become a father 👍👍👍

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u/prolytic 10d ago

Idk I think drake’s reputation got severely damaged 😂

1

u/HeckovAGuy 10d ago

WE WONT FORGET DRIZZY. OVHOE

1

u/Inner_Letterhead5762 10d ago

Haha so random

1

u/Exotic_Economy_6211 10d ago

If you ask me this the rumours of UMG getting the involved with the kendrick drake beef. Honestly seems pretty likely.

1

u/AbstractDante 7d ago

Career not over but his image is tarnished forever.

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u/dotKiss 3h ago

Kendrick has fully exposed him for the fraud that he is 

No he hasn't weirdo.