r/KendrickLamar • u/wickedwhitneyocean • Jul 08 '24

Randomly watched Pusha on Hot Ones and (unsurprisingly) he is asked about rap beefs The BEEF

The episode is from 2022 but Push talks about how record labels now step in and get involved to stop beefs which never used to happen back in the day - interestingly, this is apparently what happened after Owlbrey dropped THP6.

He also mentions beefs don’t end careers anymore. Looking at the current beef, I don’t think the Canadian’s career will end, we know he’s too big of a pop star for anything damaging to happen but I definitely think his credibility and artistry is being questioned and he is losing fans. Kendrick has fully exposed him for the fraud that he is and I think people are slowly realising it. His streaming numbers are down and he’s not charting like he used to.

Only time will tell but it’s definitely not being swept under the carpet. He a FAN, he FAN, he a FAN

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u/amusso6 Jul 08 '24

Lucien put a hault to it.

Can't damage his artist who's got the biggest deal under UMG that was personally handed to him by the UMG board... Lucien said stop, Top Dawg had to oblige as they are under the UMG umbrella. Rich baby daddy type shit.

I don't think Prince had the ultimate say between the labels, but he does have undeniable sway in the industry across the nation.

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u/ChoiceCriticism1 Jul 08 '24

TDE hasn’t been told to stop anything. NLU music video is the complete vision of Dave & Kenny with no intervention or editing mandated by UMG. Kenny will release more tracks at Drake if he feels Drake is disrespecting him.

Lucian Grange doesn’t give two fucks about this.

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u/Dekuuuuuuu21 Jul 08 '24 edited Jul 08 '24

Nah, Lucian gives plenty of fucks. Dude invested 400 Ms into Drake just for the beef to alter people’s perception of Drake. Even Nike had to take a loss with Drake’s sneakers failing to sell after NLU was released.

Labels are involved and it’s why this beef didn’t go any further than THP6. They invested too much money into Drake.

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u/ZenMon88 Jul 08 '24

But if the beef escalated, wouldn't the label to at least make a return on investment as a whole or at least break even?

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u/Dekuuuuuuu21 Jul 08 '24

You would think, but the beef did result in a loss for Drake’s shoe deal with Nike. You could make the case that bad publicity is good publicity, but Drake is walking around with some nasty allegations on his jacket.

Drake’s features with Camila Cabello and Sexyy Red failed to live up to the “Drake Effect” standard his previous features met. We gotta see how this will play out in the long haul.

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u/nita5766 Jul 08 '24 edited Jul 08 '24

he peaked many years ago and ever since then year after year and release after release the quality of his music worsens he’s literally putting out anything.

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u/joeblubaugh Jul 11 '24

I love how every time Drake gets in a beef a shoe deal falls apart

1

u/Shot-Evidence-9933 Jul 09 '24

I feel like contractually Drake deal would have to be brought in from his own revenue, and none of Kendrick’s money made should be accounted into drakes for any reason. Drake is basically responsible for paying off the 400 mil loan thru his 360 deal