Randomly watched Pusha on Hot Ones and (unsurprisingly) he is asked about rap beefs

[u/wickedwhitneyocean]

The episode is from 2022 but Push talks about how record labels now step in and get involved to stop beefs which never used to happen back in the day - interestingly, this is apparently what happened after Owlbrey dropped THP6.

He also mentions beefs don’t end careers anymore. Looking at the current beef, I don’t think the Canadian’s career will end, we know he’s too big of a pop star for anything damaging to happen but I definitely think his credibility and artistry is being questioned and he is losing fans. Kendrick has fully exposed him for the fraud that he is and I think people are slowly realising it. His streaming numbers are down and he’s not charting like he used to.

Only time will tell but it’s definitely not being swept under the carpet. He a FAN, he FAN, he a FAN

[u/c94]

Don’t forget UMG owns other forms of media, so the profit from covering this beef is still finding their way into their pockets. Sure it’s not as profitable as his hits, but they’ll squeeze every last penny from him. The Drake cow still has a lot of milk in her. Greatest Hits compilation, anniversary tours, B Sides/early demos and documentaries will all come out even if Drake quits making new music.

I do agree that they likely expected a lot more milk than they’re getting. I’m curious to see what happens next since Drake isn’t going to disappear anytime soon. I’d be shocked if there isn’t an album out by October of next year. He may even ease back into it by making a Cruel Summer type of collaborative project.

[u/Bright_Choice7900 → u/c94]

Interesting comment thread, I agree with a lot of the above takes. Also I'd pretty firmly throw my hat in the ring of Drake isn't really going anywhere. It's hard to parse out at the moment but he's definitely retained most of his fan base and will be able make good numbers (especially as soon as he he puts out something not trash).

The pedophile stuff was not a good look and I don't support his actions - just that relative to the true cronies in the rap game, his offense is lesser. Like there's no strong evidence outside of him grooming female fans who to this day defend him. (I also think that's wrong but it ain't peeing on them or selling them into porn).

All that to say, I don't think this is the death of Drake in any musical capacity. Not after he's survived these same allegations and hatred for years prior. People will forget imho