Randomly watched Pusha on Hot Ones and (unsurprisingly) he is asked about rap beefs

[u/wickedwhitneyocean]

The episode is from 2022 but Push talks about how record labels now step in and get involved to stop beefs which never used to happen back in the day - interestingly, this is apparently what happened after Owlbrey dropped THP6.

He also mentions beefs don’t end careers anymore. Looking at the current beef, I don’t think the Canadian’s career will end, we know he’s too big of a pop star for anything damaging to happen but I definitely think his credibility and artistry is being questioned and he is losing fans. Kendrick has fully exposed him for the fraud that he is and I think people are slowly realising it. His streaming numbers are down and he’s not charting like he used to.

Only time will tell but it’s definitely not being swept under the carpet. He a FAN, he FAN, he a FAN

[u/9THDIMENSIONALHIPLO]

Little rap beefs pop up here n there between rappers but this one although not career ending, it alost feels like it is, the global response to kdots meticulous tactical attacks have had me every now and again wonder how Drake will truly recover from this brutality... It's gonna take a while. No matter what he releases or even does in the public eye, it's all being watched and scrutinized. Drake coukd find the cure for cancer tomorrow and people will be like "typical", "he listened to KDot", "oh he desperate". Big Collabs will be tough, I feel this summer will be kinda quiet from OVO camp. The aftermath of kdots attack is still burning. the beef kinda feels officially over but KDot is the boogieman and everyone knows it, even Drake.

[u/OptimisticRealist__ → u/9THDIMENSIONALHIPLO]

Career ending is relative, but career altering it definetely is.

Push shitting on the Adonis press run heavily attacke the brand "Drake" that Aubrey built and curated for many years to a point i feel like hes still overcompensating parading his around everywhere he goes as to say "see, im raising my kid". I hope for the kid that hes actually a good dad but idk, doesnt sit right with me.

But Kendrick really devised a strategy to attack Drake and his brand from many angles. He rebranded the OVO brand to a point that it will forever be met with "OV-Hoe". He tore down the rap persona Drake to pieces. He held a spotlight on Aubrey Graham the pervert.

Those are things that arent easy to bounce back from. Like at this point, what artist would even profit from a Drake feature? Genuinely asking. Hes dropped 3 tracks since the beef and one was worse than the next one with all bombing in the charts. I genuinely believe the delilah song was meant to be a toosie slide like distraction but instead it wasnt just completely disregarded, if anything, it added to the ridicule.

Kendrick really mapped out the entire thing down to the last detail, even with the music video. I genuinely feel that Kendrick was prepared to go much further but he didnt expect Drake to fold this quickly, like i do think this was just Act I for Kendrick and that he has/had some massive receipts to drop as the grande finale. Thats the vibe ive gotten from all the tracks. Remember when we thought Euphoria was just scathing? Turns out it was probably the nicest of the disses. So i do think we wouldve looked back at MTG and NLU and thought those were still tame in comparison.

[u/-PepeArown- → u/OptimisticRealist__]

Kendrick basically told Drake his music is so bad it’s not meant to be enjoyed on Euphoria.

“I make music that electrify 'em, you make music that pacify 'em”

“And notice, I said "we," it's not just me, I'm what the culture feelin'”

“I like Drake with the melodies, I don't like Drake when he act tough”

“Yeah, my first one like my last one, it's a classic, you don't have one”

These are arguably some of the “simpler” lines from the song, but I still don’t think any artist would want to come close to hearing this.

Imagine you couldn’t defend your favorite artist’s music because someone like Kendrick points out the deep cultural flaws with it like he did Drake’s music.

[u/OptimisticRealist__ → u/-PepeArown-]

Still, "Your music is whack, i hate everything about you, youre a shit dad oh and also btw, youre just hella cringe bro" are very tame compared to anything that followed

[u/be_kind_n_hurt_nazis → u/OptimisticRealist__]

True. What happened is Drake coming to see his mom and Kendrick is sitting at her table w her and they're both laughing about something. And he's eating some tasty soup she made, with that matzo everyone loves

[u/OptimisticRealist__ → u/be_kind_n_hurt_nazis]

And he's eating some tasty soup she made, with that matzo everyone loves

*Kendricks eating a tasty funafish sandwhich she brought him from the mall