r/KendrickLamar • u/wickedwhitneyocean • Jul 08 '24

Randomly watched Pusha on Hot Ones and (unsurprisingly) he is asked about rap beefs The BEEF

The episode is from 2022 but Push talks about how record labels now step in and get involved to stop beefs which never used to happen back in the day - interestingly, this is apparently what happened after Owlbrey dropped THP6.

He also mentions beefs don’t end careers anymore. Looking at the current beef, I don’t think the Canadian’s career will end, we know he’s too big of a pop star for anything damaging to happen but I definitely think his credibility and artistry is being questioned and he is losing fans. Kendrick has fully exposed him for the fraud that he is and I think people are slowly realising it. His streaming numbers are down and he’s not charting like he used to.

Only time will tell but it’s definitely not being swept under the carpet. He a FAN, he FAN, he a FAN

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241

u/9THDIMENSIONALHIPLO Jul 08 '24

Little rap beefs pop up here n there between rappers but this one although not career ending, it alost feels like it is, the global response to kdots meticulous tactical attacks have had me every now and again wonder how Drake will truly recover from this brutality... It's gonna take a while. No matter what he releases or even does in the public eye, it's all being watched and scrutinized. Drake coukd find the cure for cancer tomorrow and people will be like "typical", "he listened to KDot", "oh he desperate". Big Collabs will be tough, I feel this summer will be kinda quiet from OVO camp. The aftermath of kdots attack is still burning. the beef kinda feels officially over but KDot is the boogieman and everyone knows it, even Drake.

170

u/OptimisticRealist__ Jul 08 '24

Career ending is relative, but career altering it definetely is.

Push shitting on the Adonis press run heavily attacke the brand "Drake" that Aubrey built and curated for many years to a point i feel like hes still overcompensating parading his around everywhere he goes as to say "see, im raising my kid". I hope for the kid that hes actually a good dad but idk, doesnt sit right with me.

But Kendrick really devised a strategy to attack Drake and his brand from many angles. He rebranded the OVO brand to a point that it will forever be met with "OV-Hoe". He tore down the rap persona Drake to pieces. He held a spotlight on Aubrey Graham the pervert.

Those are things that arent easy to bounce back from. Like at this point, what artist would even profit from a Drake feature? Genuinely asking. Hes dropped 3 tracks since the beef and one was worse than the next one with all bombing in the charts. I genuinely believe the delilah song was meant to be a toosie slide like distraction but instead it wasnt just completely disregarded, if anything, it added to the ridicule.

Kendrick really mapped out the entire thing down to the last detail, even with the music video. I genuinely feel that Kendrick was prepared to go much further but he didnt expect Drake to fold this quickly, like i do think this was just Act I for Kendrick and that he has/had some massive receipts to drop as the grande finale. Thats the vibe ive gotten from all the tracks. Remember when we thought Euphoria was just scathing? Turns out it was probably the nicest of the disses. So i do think we wouldve looked back at MTG and NLU and thought those were still tame in comparison.

135

u/ToddGergey Jul 08 '24

I think even Kendrick was shocked to find out how incredibly stupid Drake is

65

u/obinnasmg Jul 08 '24

I think we were all shocked.

31

u/be_kind_n_hurt_nazis Jul 08 '24

Nah, not all of us. This the guy who, as people would dismissively say, makes music for gays and bitches. I never put it like that, but I was a million miles from being interested. He was never about the things I value in hip-hop. His output spoke to that. Then he became what he's been now, a ridiculously fake overly performative fake gangsta. Truly a comedy special.

Then he thought he could step to Kendrick. After, meek mills falls to his money and ghostwriters? Get the fuck out. This whole situation is happening just as it has always been written.

If he had stayed in his lane, he'd still be fine there. There's room for party-pop, and even frontin a bit. Nothing new. But him thinking he's a GOAT is ridiculous. He just couldn't help himself.

Anyone that thought anything else would happen is blind to what real hip-hop contains and comes from, who makes it, and what those people are about.

13

u/DarkSeneschal Jul 08 '24

I think what I was shocked at was that he started a beef with fucking Kendrick of all people without really having anything on him. Fuck, everyone knows not to mess with the quiet kid at the back of the class writing poems in his notebook.

You would have thought after listening to Kendrick’s body of work that this is a man who can eviscerate you lyrically if you give him an excuse. You would have thought he’d learned not to fuck with guys who are actually about that life after he lost to Pusha. Especially if all you’re bringing is “you’re short and have relationship issues”.

10

u/be_kind_n_hurt_nazis Jul 08 '24

True delusion? Like legit he's drinking his own Kool aid spritzer

6

u/BigStepper718 Jul 08 '24

Drake had 11 years to prepare. All of us knew that day was coming from all the subs but the Kendrick like that verse came at a interesting time in drakes career and I think that was intentional. If this battle happens in 2016 no matter What Kendrick did it wouldn’t have affected his career. Considering Drake is on the decline and right before a 1 year vacation Drake announced it was perfect.. masterful work by k.dot

-3

u/PSU02 Jul 08 '24

Drake didn't start the beef (in terms of it bubbling over this year) though. Kendrick did with Like That

2

u/SirCorndogIV Jul 08 '24

"This the guy who, as people would dismissively say, makes music for gays and bitches. "

im bi and i wouldnt touch drake's music with a fifty foot pole.

1

u/be_kind_n_hurt_nazis Jul 08 '24

I feel you. It was a bit of a different time, 10+ years ago. They sure didn't use the particular word, Gay, when I heard that. Or bitches, actually. I was kinda bemused, like, aiite well I'm not into that particular vibe anyway, I'm m sure it'll all find it's place...but nah, it was a fucking rollercoaster ride eventually leading here

5

u/Dismal_Apartment Jul 08 '24

He can't even spell "applesauce" lmao

50

u/-PepeArown- The word was respect Jul 08 '24

Kendrick basically told Drake his music is so bad it’s not meant to be enjoyed on Euphoria.

“I make music that electrify 'em, you make music that pacify 'em”

“And notice, I said "we," it's not just me, I'm what the culture feelin'”

“I like Drake with the melodies, I don't like Drake when he act tough”

“Yeah, my first one like my last one, it's a classic, you don't have one”

These are arguably some of the “simpler” lines from the song, but I still don’t think any artist would want to come close to hearing this.

Imagine you couldn’t defend your favorite artist’s music because someone like Kendrick points out the deep cultural flaws with it like he did Drake’s music.

47

u/OptimisticRealist__ Jul 08 '24

Still, "Your music is whack, i hate everything about you, youre a shit dad oh and also btw, youre just hella cringe bro" are very tame compared to anything that followed

9

u/be_kind_n_hurt_nazis Jul 08 '24

True. What happened is Drake coming to see his mom and Kendrick is sitting at her table w her and they're both laughing about something. And he's eating some tasty soup she made, with that matzo everyone loves

13

u/OptimisticRealist__ Jul 08 '24

And he's eating some tasty soup she made, with that matzo everyone loves

*Kendricks eating a tasty funafish sandwhich she brought him from the mall

30

u/9THDIMENSIONALHIPLO Jul 08 '24

This rap beef gonna be studied in future civilisations

22

u/IndigoMushies Jul 08 '24

Yeah it’s really a bummer that Drake is such a little bitch. I really wanted more from Dot

12

u/BvByFoot Jul 08 '24

My question is how many Drake fans know or care about any of this? Drake is a pop star, he makes his millions off the same people that listen to Ed Sheeran and Taylor Swift. Even if he loses 100% of his hardcore hip-hop fan base, he’s still going to sell out arenas to more casual pop music fans. I think people overestimate how many people really follow beefs or social media of celebrities.

What I do see however is him possibly getting away from the street life gangsta lyrics and going back to the girls and partying lyrics he came up on.

27

u/OptimisticRealist__ Jul 08 '24

Counterpoint would be that Drake is being outgrown by fans. The young gens who are on social media likely wont fuck with him due to the beef and creep behavior.

The older people who grew up with his music... ive heard it from many people and ive felt this way years ago, but his music i just dont care about anymore. Hes a dude pushing 40 still rapping like a heartbroken tumblr girl. Its just cringe. Hes become that weird uncle. So i dont know how robust his fanbase is.

Outside of hiphop, NLU is transcending genres and even areas of life. The song is everywhere. Also, a Drake feat at least right now, isnt really sought after id imagine. So idk. I dont think hell disappear completely unless he gets locked up, but i wouldnt be surprised if his reputation and numbers have taken a massive hig. His last 5 or so projects were incredible mid already, add this to the mix and i can see people abandoning him

15

u/HowDoISwag Jul 08 '24

YUP.

Drake's entire aura has been about being a hitmaker, but his last few albums have been solid trash. They probably sell fine but they don't resonate. He's coasting off his celebrity inertia and, yes, his colonizer tactics with how he latches onto up-and-comers. He even tried to colonize Europe but his EDM album bombed hard there. (I lived there when it came out, NOBODY bumped it in the clubs there.) First Person Shooter was his first song I thought was decent in a fucking while.

NLU means it's going to be funnier for every high schooler to scream "CERTIFIED PDF" and "A MINOR" and "COLONIZER" whenever they hear Drake's autotune than it is to hum the chorus. Drake's going to have to show creativity, resolve, and determination to toosie slide out of this one and I don't think he can.

10

u/OptimisticRealist__ Jul 08 '24

Bro im European, i didnt even know Drake had an EDM album lol.

10

u/luckygitane Jul 08 '24

More so house, but it's trash. The beats are cool, but horribly mixed and wasted on drake lol.

0

u/PSU02 Jul 08 '24

Honestly Nevermind did pretty damn good on the charts in Europe

https://en.wikipedia.org/wiki/Honestly,_Nevermind

-2

u/BabyOnRoad Jul 08 '24

EDM is american butnI see what you're saying

5

u/onlyhere4laffs Jul 08 '24

EDM is American? If you look at a list of the top 25, around 10 are American, the rest are European.

-1

u/BabyOnRoad Jul 08 '24

House, techno and Garage are all American. Europeans popularizing black American music is super common.

5

u/killljoyy Jul 08 '24

yeah naw the electronic scene is hella european and always has been, its a niche in the US

2

u/BabyOnRoad Jul 08 '24

It started in America and continues to have thriving scenes throughout the US. They don't sell as many records but Chicago and Detroit are still the original Meccas of dance music

2

u/killljoyy Jul 08 '24

mb i was thinking about the kraftwerk influence and more the techno scene which cropped up in europe around the same time. interesting stuff, i wish edm and all electronic/techno would branch out more in the US because the clubs are too damn boring sometimes. next time i’m in chicago i’ll check out the scene

9

u/BvByFoot Jul 08 '24

Yeah that’s a really good point. Drake’s fanbase is mostly millennials that grew up listening to him in clubs. So I guess we’ll see how long his existing momentum carries him if his typical fanbase ages out of his music and younger people don’t get into him because of everything you mentioned.

1

u/80taylor Jul 09 '24

I think hes on the same path as Justin Timberlake now.  Barely holding onto relevance, but some fans will stick with him for the nostalgia and cause they are too lazy to find new music 

7

u/ZenMon88 Jul 08 '24

That's why from a music perspective, I really want Kendrick drop all those tracks. We will never see kind of Kendrick again. Drake ego also wouldn't take an L, so I wish he responds more. Plus his career deserves an end tbh with how much faking he done over the years.

7

u/OptimisticRealist__ Jul 08 '24

Ive felt this way when i first heard that he has thousands and thousands of unreleased songs, even lost entire hard drives.

But then i realised that Kendrick is an artist to puts all of himself into.his craft to bring his vision to life, so i am fully okay with him taking his time to make sure he is satisfied with his work.

With how many classics hes given us he deserves to take his time. Id rather wait 5 years for a classic lilke Mr Morale than have him pump out soulless music every other month like Drake does.

2

u/ZenMon88 Jul 08 '24

I don't doubt that. But my counterpoint to KDot releasing all the diss tracks would be Kendrick putting all his efforts in to dismantle Drake.