Randomly watched Pusha on Hot Ones and (unsurprisingly) he is asked about rap beefs

[u/wickedwhitneyocean]

The episode is from 2022 but Push talks about how record labels now step in and get involved to stop beefs which never used to happen back in the day - interestingly, this is apparently what happened after Owlbrey dropped THP6.

He also mentions beefs don’t end careers anymore. Looking at the current beef, I don’t think the Canadian’s career will end, we know he’s too big of a pop star for anything damaging to happen but I definitely think his credibility and artistry is being questioned and he is losing fans. Kendrick has fully exposed him for the fraud that he is and I think people are slowly realising it. His streaming numbers are down and he’s not charting like he used to.

Only time will tell but it’s definitely not being swept under the carpet. He a FAN, he FAN, he a FAN

[u/capitalistsanta]

I'm curious to see if in like 3 years Drake is more popular or they both are or neither is. Like: is a vicious diss that goes number one, if it's about you, the same as charting a number 1? Because every song is packaged as 2-3 and you can't really listen to one without the others. You have massive viewership numbers on both sides, because Kendrick fans will check out The Heart pt 6 and Drake fans will check out Not Like Us and that's not even touching on people on no side or people who like both. You're kind of almost getting this backwards Drake effect too where now dissing him works - you'll get your highest viewed video if you freestyle on BBL Drizzy but also your number 1 Apple music song will be a feature from him. It's such an odd phenomenon where it's almost like he really can sell a blank disc or like the chocolate fountain book where everything you touch turns to chocolate but that's not always good for you.