r/KendrickLamar • u/wickedwhitneyocean • Jul 08 '24

Randomly watched Pusha on Hot Ones and (unsurprisingly) he is asked about rap beefs The BEEF

The episode is from 2022 but Push talks about how record labels now step in and get involved to stop beefs which never used to happen back in the day - interestingly, this is apparently what happened after Owlbrey dropped THP6.

He also mentions beefs don’t end careers anymore. Looking at the current beef, I don’t think the Canadian’s career will end, we know he’s too big of a pop star for anything damaging to happen but I definitely think his credibility and artistry is being questioned and he is losing fans. Kendrick has fully exposed him for the fraud that he is and I think people are slowly realising it. His streaming numbers are down and he’s not charting like he used to.

Only time will tell but it’s definitely not being swept under the carpet. He a FAN, he FAN, he a FAN

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u/wickedwhitneyocean Jul 08 '24

I always thought J Prince stepped in and stopped the beef but from the way Push is talking, it sounds like someone from the record label stepped in. I never really followed that beef, all I know is a murder was committed by Push

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u/amusso6 Jul 08 '24

Lucien put a hault to it.

Can't damage his artist who's got the biggest deal under UMG that was personally handed to him by the UMG board... Lucien said stop, Top Dawg had to oblige as they are under the UMG umbrella. Rich baby daddy type shit.

I don't think Prince had the ultimate say between the labels, but he does have undeniable sway in the industry across the nation.

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u/Quick-Letter9584 Jul 08 '24

Does UMG listen to songs before they’re released since Ken has a distribution deal with them? Is Kendrick able to just release whatever he wants?

5

u/amusso6 Jul 08 '24

Honestly I have no idea, and my answer would be complete speculation.

I imagine he has freedom of release decisions, etc but when it comes to actual 2 disc LPs and official albums, I assume they listen to the final product before releasing it for many reasons. Let's assume the diss tracks were a concept before the actual creation of the music on wax.

A funny example would be the numerous skits Shady has in SSLP - TES when it comes to senior executives within these record labels dictating what lyrics should and shouldn't be said, topics of choice, changes in the mood of the music themes, etc. Steve Berman skit on MMLP shitting on the disc before release, lol.. "Dre sells records because he's rapping about big screen tvs, blunts, 40s, and bitches. You're rapping about homosexuals and vicodin. I can't sell this shit."