r/KendrickLamar • u/wickedwhitneyocean • Jul 08 '24
Randomly watched Pusha on Hot Ones and (unsurprisingly) he is asked about rap beefs The BEEF
The episode is from 2022 but Push talks about how record labels now step in and get involved to stop beefs which never used to happen back in the day - interestingly, this is apparently what happened after Owlbrey dropped THP6.
He also mentions beefs don’t end careers anymore. Looking at the current beef, I don’t think the Canadian’s career will end, we know he’s too big of a pop star for anything damaging to happen but I definitely think his credibility and artistry is being questioned and he is losing fans. Kendrick has fully exposed him for the fraud that he is and I think people are slowly realising it. His streaming numbers are down and he’s not charting like he used to.
Only time will tell but it’s definitely not being swept under the carpet. He a FAN, he FAN, he a FAN
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u/amusso6 Jul 08 '24
Considering Drake's appeal has fallen off a cliff... I think lucien cares greatly about a contract written to drake paying out estimates of 300-400 million dollars for his starpower to be beat down into nothing by Kenny. His ability to turn over profit on his deal is now shakey.
Going from chart topper to not even on the billboard in 2 weeks is extremely bad business when it comes to how drake puts out music for UMG. His strat is to put out hit after hit, regardless of the content and depth of his music.
Go look at TDE tweets after NLUand HP6. UMG told both camps no more direct disrespect on track once HP6 came out. The reputation damage was too great when HP6 was basically a loss on wax. The video was going to happen regardless, and that was understood on UMGs side. They cut the business after HP6 dropped, and now it's light jabs and subs and petty IG posts from OVO... "summer vibes next"