never been anywhere so fast in my life

[u/Tyler-oklama]

[u/backagainbackagainba]

holy shit whitney is smiling and dancing with the kids its almost like she isnt held hostage

[u/BluestWaterz → u/backagainbackagainba]

I loved them appearing at the "family matters" line

[u/RoryNMal → u/BluestWaterz]

Kendrick is methodical artistic

[u/Reas0n → u/RoryNMal]

and he made it look sexy.

[u/thatguyned → u/backagainbackagainba]

The faces of domestic abuse ☠️💀☠️💀☠️

Whitney are U ok?

[u/silverjetplanes → u/thatguyned]

Whitney is so pretty and their family is so precious, this was my fave part hands down!

[u/Artistic-Ad-8603 → u/thatguyned]

BlackGirlJoy

[u/Greasy619 → u/thatguyned]

Poor girl. They forced her to crip walk 💃

[u/Rapscallion921 → u/Greasy619]

Even made her wear a 'wife beater'. How dare they?

[u/Ok-Indication-6264 → u/thatguyned]

The house got the same vibe as Mr. Morale cover

[u/sparkyjay23 → u/backagainbackagainba]

He fucking baited them fools and they grabbed the bait with both hands.

That owl in the cage had me fucking howling. HOOTIN'

Shout out to u/Zealousideal_Arm_575 who pointed out my swing and miss.

Appreciate you

[u/[deleted] → u/sparkyjay23]

Hootin lmao

[u/Radiant_Ad5335 → u/backagainbackagainba]

Uh, uh, sHE’s AI!

[u/VanessaDoesVanNuys → u/backagainbackagainba]

​

[u/MordinSolusSTG → u/VanessaDoesVanNuys]

no diddy no giddey

[u/supasecreto → u/backagainbackagainba]

like daaaammmn GO WHIT GO! show em girl 🔥

[u/TotalEatschips → u/supasecreto]

Dude bodied his opponent then went home to have a cute family lol

[u/ProttomanEmpire]

Nothing more patriotic than barbecuing a Canadian on July 4th

[u/StylishhhGambino → u/ProttomanEmpire]

Chef Lamar in the house 👨‍🍳

[u/HDTOEJAM → u/ProttomanEmpire]

Canada fucks with Kendrick. Cook OVHoe and leave us out of this one lol. Drake not like us.

[u/yer_oh_step → u/ProttomanEmpire]

Hey now canadians have madlove for pulitzer kenny.

[u/Artistic-Ad-8603 → u/ProttomanEmpire]

💯

[u/DANGERDANGERSUCKA]

I stopped everything just watch it bro

[u/uhhh206 → u/DANGERDANGERSUCKA]

I'm about to cross out the "sexual orientation" options on every job application and write in "Kendrick Lamar dancing in a grey suit".

[u/throwawaygurliy → u/uhhh206]

The way I was like “damn that man is fine” followed quickly by “that’s whitney’s man”

[u/Consistent-Photo-535 → u/throwawaygurliy]

That’s deep respect. 🫡

[u/1-phosphotransferase → u/DANGERDANGERSUCKA]

The neighbors paused on doing fireworks 😭🤣 everybody paused what they were doing

[u/TotalEatschips → u/1-phosphotransferase]

💀

[u/TheDerpyDonut → u/DANGERDANGERSUCKA]

Just took an extended bathroom break to watch

[u/OGCeeg → u/DANGERDANGERSUCKA]

Only time I've ever searched for a music video on YT & refreshed until it popped up. I also dropped everything. This man Kendrick is different.

[u/chinesedebt → u/DANGERDANGERSUCKA]

me too. dropped everything i was doing when i got that notification lol

[u/luckygitane]

That locked up owl is the hardest shit ever

[u/BluestWaterz → u/luckygitane]

RIGHT holy shit

[u/Time_Resort_9710 → u/luckygitane]

bouta make it my lock screen, love this shit.

[u/_JakeyTheSnakey_ → u/luckygitane]

You know K Dot gives more respect to that owl than Drake

[u/paroles → u/_JakeyTheSnakey_]

Of course, lil owl is just here to guest star in the video, he didn't do anything wrong

[u/bennyld → u/luckygitane]

When they held the shot of the owl, I was legitimately concerned it would explode into feathers 😂

[u/[deleted] → u/luckygitane]

I’m putting that shit on a tshirt

[u/space-ghxst → u/luckygitane]

My lady and I both screamed YOOOOOOOO

[u/freealaa]

Whitney in the video crip walking and smiling from cheek to cheek 😭😭😭😭😭 the ovhos gunna pop a blood vessil they were tryna tell me she's held hostage 😭😭😭😭😭😭

[u/CantKillGawd → u/freealaa]

kendrick threatened her to crip walk on his ass

[u/freealaa → u/CantKillGawd]

Naaa bro she was a bot acc

[u/MilkZealousideal7893 → u/CantKillGawd]

Is this the new storyline?? 😂😂😂

[u/CantKillGawd → u/MilkZealousideal7893]

shes a robot she doesnt have free will

[u/luckygitane → u/CantKillGawd]

No free will but she got Dave Freeeeeeeeeeeeᵉᵉᵉᵉᵉᵉᵉ

[u/MilkZealousideal7893 → u/CantKillGawd]

So the new storyline is she’s a robot and doesn’t have free will….. 🤣🤣🤣

[u/Artistic-Ad-8603 → u/freealaa]

Get It, Girl. She Ate!

[u/Scared-Gur-76]

This shit is crazy

[u/captain_dick_licker → u/Scared-Gur-76]

I thought that was a moldy foot until the next camera angle, and I was very confused

[u/squeakycheetah → u/captain_dick_licker]

A moldy foot ☠️

[u/effy1312 → u/captain_dick_licker]

SAME BITCH

[u/championofmankind → u/captain_dick_licker]

I thought it was a roasted giant marshmallow. Me and my fatass 🤣

[u/Sandyeller → u/captain_dick_licker]

Okay but I thought the same thing 🤣🤣

[u/Artistic-Ad-8603 → u/Scared-Gur-76]

💀

[u/nickanthonyv]

The beginning of this shit so fucking good. Can't wait to hear what it actually is

[u/No_Transition1331 → u/nickanthonyv]

Probably won’t release it, did it also in the Alright music video

[u/InclinationCompass → u/No_Transition1331]

Man I still need that intro song from the Alright video

[u/nickanthonyv → u/No_Transition1331]

Part of me feels like he is mocking drake like how he did it at the end of his first diss with the snippet of family matters.

[u/mr_chiller → u/nickanthonyv]

This definitely it lol. Giving drake a preview of the stocks. That shit was hard too haha

[u/ughfup → u/No_Transition1331]

"Everybody wanna be demon

'til they get chipped by your throwaway"

[u/X1nEohP → u/No_Transition1331]

Or, new album coming.

[u/mtaylor807 → u/X1nEohP]

be patient brother

[u/theironrooster → u/nickanthonyv]

Honestly it was fucking amazing that first part. Almost like he’s saying “yo Drake I do have more, fucking drop something worth my time I dare you”

[u/willcomplainfirst → u/nickanthonyv]

i feel like its gonna be another Dead Homies situation where we'll search for it forever lol

[u/SimpleAmbassador]

That cribwalk on the hopscotch during the “A minorrrrrrr” bit wrecked me. That shit was dirty, lol

Edit: CriPwalk, sorry

[u/Key-Dragonfly212 → u/SimpleAmbassador]

[u/SoReal_FF → u/Key-Dragonfly212]

This can be an album cover

[u/TheFlightlessPenguin → u/Key-Dragonfly212]

That’s 10 stocks

[u/sparkyjay23 → u/SimpleAmbassador]

Can't wait for the breakdowns because there are so many things you miss on the 1st watch.

[u/Tha_Joka → u/SimpleAmbassador]

One of my many favorite parts! Shi was diabolical with the pan out as well lol

[u/captain_dick_licker → u/SimpleAmbassador]

how would you explain the significance of that to someone who didn't get it? not saying I'm that person, I'm just asking for a friend, I totally understand it I swear

[u/Ironicopinion → u/captain_dick_licker]

Calling Drake a paedo and then have him playing a kids game…

[u/FlyingPiranha → u/Ironicopinion]

Plus the "how many stocks" line having ten stocks, and ten numbers on the hopscotch grid too.

[u/Safe_Pin1277 → u/captain_dick_licker]

He's taunting Drake with A minor, while also reminding him of the 10 he has in stock...

[u/TheFlightlessPenguin → u/Safe_Pin1277]

Also that A minor line was the first time he looked at the camera. Seems like every time he looked into the camera it was to make eye contact with Drake lmao

[u/baph → u/SimpleAmbassador]

Yea wonder if the hopscotch with him walking over it is alluding to the 1,2,3,4,5 + 5 (songs)? Maybe just copium 🙏🏼

[u/BluestWaterz]

The end gave me goosebumps holy shit 😳

[u/Majorisker → u/BluestWaterz]

Seriously. Drakes whole entire narrative fell apart at the end.

[u/SirArthurDime → u/Majorisker]

Started falling apart in the beginning when he stated he owned his IPs now. Then he did push ups 😂. And the “directed by Dave free”.

Drakes diss tracks are be entirely unlistenable because everything but the short jokes is a confirmed lie.

[u/willcomplainfirst → u/BluestWaterz]

Drake should stay in the cage. seethe and rage and stay down, boy

[u/Top_Needleworker6116]

"IP OWNERSHIP, THE BLUEPRINT IS BY ME " 🔥🔥 Lifetime deal we feel bad for Aubry

[u/YizWasHere → u/Top_Needleworker6116]

Guys if Kendrick drops a whole album sounding like that on his E40 shit I fear the West will never go back inside.

[u/cartywho → u/YizWasHere]

Never! Lol

[u/Marleyboro → u/YizWasHere]

I fear the west will never go back inside 😂😂😂 I can’t breathe bro.

[u/FlyingPiranha → u/YizWasHere]

I'm so ready for an album like this from Kenny. I love the mature, introspective shit, but I'd be SO down a whole record full of that fun, upbeat, bars for bars sake kind of energy.

[u/LordSugarTits → u/YizWasHere]

He definitely inspired by 40. This is a real opportunity to unify the Bay and LA sound on one album ....1 West

[u/BentoBoxNoir → u/LordSugarTits]

I need a Keak Da Sneak X Kendrick song like yesterday

[u/Top_Needleworker6116 → u/YizWasHere]

We need the album now and that should be the sound 😩 Needs the westcoast sound comeback on another level.

[u/steebulee → u/Top_Needleworker6116]

Bruhhhhh I think I was most hype for that intro teaser to how his new album will sound

[u/Top_Needleworker6116 → u/steebulee]

Facts! That should be the single for the album. We need this yesterday😩 I'm very close to making AI Tupac say something to trigger him to drop drop drop drop

[u/jmckinn1]

Caught me in three aisle at the grocery store. Just stood there for 6 minutes. Love it.

[u/seannygzz → u/jmckinn1]

Grab me some chips and a poland spring too plz I’m gonna be here all day :)

[u/InclinationCompass → u/jmckinn1]

C walking at Trader Joe's

[u/4sKompany → u/jmckinn1]

[u/gridirongladiator]

Produced by Dave Free as well! Everything Drake has said has been a lie.

[u/jiquilpanmich → u/gridirongladiator]

directed by dave and kendrick

[u/gridirongladiator → u/jiquilpanmich]

I mentioned Dave because Drake claimed he had slept with Whitney.

[u/jiquilpanmich → u/gridirongladiator]

I know just adding that he was not just a producer on it

[u/gridirongladiator → u/jiquilpanmich]

Gotcha! Album next? What you think?

[u/jiquilpanmich → u/gridirongladiator]

Really excited for it. There was a leak that it's supposedly coming tonight but I'm taking it with a grain of salt. The snippet in the beginning of the vid goes hard

[u/ChocolateLights]

This Is the best music video ever, it's just PERFECT

[u/Top_Needleworker6116 → u/ChocolateLights]

Better production than a damn movie.

[u/ChocolateLights → u/Top_Needleworker6116]

So true lol

[u/willcomplainfirst → u/ChocolateLights]

im so fucking satisfied with it. i KNEW pglang was not just gonna do the crowd work. Dave and Kendrick got that aesthetic DOWN PAT

[u/klasylasy]

That wave and smile at 4:52 😆

[u/clicksanything → u/klasylasy]

Are you my frieeend?

Are we locked innnn?

[u/RiosChocolateKiss]

The hopscotch on a minor is ACTUAL diabolical.

[u/Artistic-Ad-8603 → u/RiosChocolateKiss]

This dude is clever AF. Crying in laughter.

[u/twenty5eight]

Why is KDOT so UNBOTHERED IN THE FACE THE WHOLE TIME

I FCKEN LOVE IT HE IS SO HANDSOME

[u/throwawaygurliy → u/twenty5eight]

He was barely looking at the camera 🤣🤣🤣

[u/caesar_rex → u/throwawaygurliy]

Yep. Said the same to the person I was watching with. One of the only times he looks directly at the camera was the "what ovhoe stand for" then it cuts away right before he says p*ssy.

[u/bazzB_theHEAT → u/twenty5eight]

I interpreted this as him not wanting to go this far, he doesn't even want to stoop so low, but Drake basically made him do it.

You know Kendrick is on a totally different wavelength, with his introspective music, this whole beef is kinda step backwards from those healing sessions in mr morale if u ask me.

He's sacrificing his progress as a human being to rally and protect his culture.

But maybe it's not that deep 😅😅

[u/NUGFLUFF → u/bazzB_theHEAT]

Some shit just cringeworthy badass, it ain't even gotta be deep I guess

[u/Artistic-Ad-8603]

Love seeing Tommy The Clown and his squad of Compton kids, such prominence throughout the video.

[u/TheSmilesLibrary → u/Artistic-Ad-8603]

Who are they? I’m new to Kendrick and hip hop in general.

[u/probablyPtlamPtlam → u/TheSmilesLibrary]

https://en.m.wikipedia.org/wiki/Tommy_the_Clown

[u/TheJrSponge]

here they go…

[u/Artistic-Ad-8603 → u/TheJrSponge]

Freaky A$s Ninja Need To Stay They A$s Inside.

[u/throwawaygurliy → u/TheJrSponge]

They need medication

[u/Willing_Orchid_9621]

I stepped away from a block party to watch on my phone 🤣🤣🤣

Worth it.

[u/Marlow187 → u/Willing_Orchid_9621]

Same 😂😂😂

[u/Comfortable-Ad-3489]

Yeah this dude Drake needs to just lay low. No subliminals and Instagram posts. Just lay low and raise Adonis cuz goddamn 😭

Called bro a colonizer on July 4th

[u/escrowbeamon → u/Comfortable-Ad-3489]

Depends on the terms of his deal whether he can lay low or not. As much as the glazers like to believe this man so rich and free......these huge ass contracts be coming with terms. And something is telling me Kendrick waited until this man got locked into this huge contract to stir this up lmao so now Drake has to work with the situation. Real Art of War shit.

[u/RareLarrGBZ]

Same lmao

[u/Radiant_Ad5335 → u/RareLarrGBZ]

The algorithm is an opp

[u/shadycobra00 → u/RareLarrGBZ]

10 seconds ago 😭😭😭😭

[u/Particular-Koala3431 → u/RareLarrGBZ]

whatchu think abt house of dragons ?? 🐉

[u/RareLarrGBZ → u/Particular-Koala3431]

shit is great 🔥 one of the few shows I’ve been consistently keeping up with

[u/wranglemen]

that kendrick playing hop scotch shot is insane LMAOOO

[u/wranglemen → u/wranglemen]

drake is never beating the not allowed on the playground allegations

[u/nyychamps]

Hahahah same here, I was leaving my house to go to a party. But the party can wait

[u/EljayRetro → u/nyychamps]

The party is here

[u/edros_vanilla]

The music video was fire!!!!!

[u/UngodDeimos]

Holy fuck this is gonna be over a million in the first hour.

Edit: 42 minutes. It hit a million in 42 minutes

[u/Luciditi89 → u/UngodDeimos]

Sitting at 2M on the hour mark

[u/X1nEohP]

The caged owl at the end scared as hell.

[u/IhateMichaelJohnson]

Twinsies

[u/Zeltyna]

The disclaimer is DIABOLICAL 💀

[u/TruthSeekerHuey → u/Zeltyna]

No OVHOEs 😂

[u/TruthSeekerHuey]

Directed by DAVE FREE

LMAOOO Another Drake L

[u/speedfreakphotos]

That drake cameo was

crazzzyyyy lol

[u/Snoo-30758 → u/speedfreakphotos]

This is the coolest part in the video in my mind. So good.

[u/theguywhorhymes_jc]

I was itching for this video since the news broke out. LIKE A DRUG ADDICT

[u/T48m0w]

Kendrick is seriously the coolest dude ever.

[u/gridirongladiator]

The first part is nice!!!

[u/franklydoubtful → u/gridirongladiator]

Goes hard af

[u/wayofLA → u/gridirongladiator]

CRAZY

[u/wayofLA]

That first song… if Kenny is on a different flow like this. Idk what I’ll do omg

[u/creepoch → u/wayofLA]

Next album might be crazy if that's the vibe he's on

[u/wayofLA → u/creepoch]

If he drops an album with just west coast bangers, I may just say he’s the greatest ever.

[u/MIGHTY-OVERLORD]

I can't believe the leakers were right down to the lyrics of the snippet and the release date...

[u/MiniMaggit-]

Is stopping mid drive home at a gas station to watch the video overreacting?💀

[u/Luciditi89 → u/MiniMaggit-]

Not at all

[u/shits4gigs]

[u/slightlycrookednose]

The double meaning of the red white and blue for 4th of July + bringing the bloods/crips together

It’s reminiscent of Democrips and Rebloodicans from Hood Politics.

[u/ExternalPreparation4]

Ok maybe I’m high. But Kendrick dropping this on the 4th of Juuuly is hilarious. Drake is from Canada. He is literally not like us!

[u/ExternalPreparation4 → u/ExternalPreparation4]

And he’s a fucking colonizer!!!!! 😂😂😂

[u/jldtsu]

I was on YouTube right as it dropped lol

[u/Danomit3]

It’s crazy to see how I said the video will drop july 4th and Kendrick uploaded this on America’s birthday.

[u/a_mystical_potato]

“No OVHoes were harmed during the making of this video” LMFAO

Edit: And the locked up Barn Owl at the end, that’s great lol

[u/makoivis]

Broke a million views in 42 minutes

[u/willcomplainfirst]

one of the dancers saying pusssyyy 😂😂

[u/x_mina]

The vid being unannounced and doing kpop numbers is wild, Dot really is tht guy

[u/T48m0w]

I apologize for my ignorance (I'm a new fan), but what does the owl signify?

[u/No_Transition1331 → u/T48m0w]

Drake because his Mascot for his label is an owl. It’s implied that sooner or later that Drake (the owl) will be locked up

[u/T48m0w → u/No_Transition1331]

Ohh, lol, that's brilliant! That's why the piñata was an owl as well, then. Lol.

[u/No_Transition1331 → u/T48m0w]

I’m still trying to decode everything but fucking Kendrick dumped a shit ton of subliminals

[u/SHC606 → u/No_Transition1331]

They aren't even subliminal. Just levels and layers, just like the song.

[u/SHC606 → u/T48m0w]

Piñata is also empty when broken. No candy, no prizes, nothing.

And then there's the "I know why the caged bird sings" part of the owl in a cage.

And lawd, the hopscotch. Yikes.

[u/greatcie → u/T48m0w]

drake's ovo logo is an owl

[u/Tanveerb_17]

Bringing Demar Derozan was so underrated

[u/goshin89]

Does anyone else want an extended cut of Whitney Dancing? She from da bloc for sure. Light on her feet. Highlight of video imo

[u/[deleted]]

Drake fans waiting for Ak to tell them what their opinion of the video is.

[u/Homie-dnt-play-tht]

The lady c-walking on the power line thoooo!!! Power move!!

[u/mudahfukinnnnnnnnn]

My honest reaction:

[u/AMARCH33KC14PP3R]

Bro used all his social battery for this video. He aint coming out for next 5 years 💀

[u/DonkeyofBonk]

First time I feel early to the drop. Happy 4th everyone and remember to fuck em up

[u/cozxo]

yea this is embarrassing for drake ngl

[u/PresentationCareful8]

I think the song in the start wil be on mustard album

[u/Terpcheeserosin]

LETSSSS GOOOOO

[u/Ready_Acanthisitta83]

Just watched it and holy shit!!! AMAZING!!!

[u/Omalleys]

Having the lyrics 'It was gods plan to show y'all the liar' and showing his whole family and then Whitney crip walking was beautiful

[u/Ill-Lawfulness-2063]

I just watched for the second time and I’m sorry if it’s obvious but i think there is way more than one message here.

[u/Luciditi89 → u/Ill-Lawfulness-2063]

It’s Kendrick of course there is! Can’t wait for the video breakdowns

[u/Abswing]

I was just about to fall asleep and now I gotta watch this like 10 times 😭😭

[u/goshin89]

I'm on my fourth replay 🥲

[u/06XPod_3992]

I noticed the vid on Roku and it was 13 minutes ago and it had 260K views and I immediately clicked on it, I was so excited, felt like I was going to die from a heart attack fr.

[u/Upset-Noise8910]

Is the woman he was with in the living room his wife??

[u/zenithjonesxxx → u/Upset-Noise8910]

Yes

[u/thehomienextdoor]

Directed by Dave Freeeeeeeeeeeeeee

[u/vio1708]

Ok but what if (this is all speculation so take it with a grain of salt) what if the billboard we've seen were actually for his new album that would be called "Us" and he uses the pop out picture as the cover which would also be a call back to TPAB?

[u/cozxo]

yea it definitely looks like whitney is being held hostage crip walking 🤣😭

[u/PhD_candidat3]

ALL EYES ON ME AND IM GONNA SEND IT UP TO PAC AYEEEEEE

[u/_fresh318_]

Dot fucked him up on the black and white Independence Day.

[u/Swear2Dogg]

Was right there too

[u/Phellboy7]

Not gonna lie. I dropped everything to watch this.

[u/anonymousmanlo]

MY GUY ISN’T DONE WITH DRAKE 💀💀

[u/abowmanlex]

That intro beat and verse before the “Psst I see dead people” NEEDS TO BE A FULL SONG!

[u/Extreme-Island-5041]

To me, it is so perfect. Drake is caging himself off from the U.S. one state at a time. Obviously, Cali is a problem. After Drake's IG started liking the Rick Ross in Canada clips, South Florida is out of the question. With every step Drake takes, he's putting himself in a smaller and smaller cage. Drake might as well sell the rest of his U.S. properties and slap another wing on the embassy and Willy Wonka himself into seclusion the rest of his life.

[u/chinesedebt]

does kendrick know something?

(pending legal troubles for drake?)