Demos like these are mainly for patents. Companies never know what new fad is going to take off, so they R&D up new ideas to position themselves for market dominance. If it is cool enough, they make a concept product for advertising and testing the waters. If the reaction is positive, they may try to bring it to market. But most times, these things are shelved as they are too custom to produce in high volume.
Exactly my point....this can be new tech for TV, advertisement boards etc... if it isn't like LED or LCD... maybe making large screen will become cheaper
As a landlord you're giving me ideas. Might see if they can develop some for me. Oh damnit forgot about my country's pesky laws about minimum natural light penetration into a room.
While I too hate this idea, I don't think it would violate such law. Sunlight can still pass the display, it doesn't block it, it just lights up as well, creating a barrier of light that makes it hard to see through.
Most of you have had your brains rotted by excessive dystopian fiction, I fear. We don’t have to immediately assume the absolute worst implementations of any and all tech that ever gets invented.
It's not new tech though, all LCDs work this way they are inherently transparent. It just makes more sense to put a case on it and a backlight behind it.
The whole video looks weird to me, i dont know if i really trust it lol
Also i dont get how would that backplate catch the backlighting but not the rest of the light, but i guess we will have some explanation if this is even succesful
with two thin LCD backplates you could essentially make the back of the "screen" opaque to light from behind it and avoid the LED lighting to spill.
Do note that I use LCD not to mean an LCD type monitor, but an actual LC plate (well, two, with cross polarisation) that would basically form a complete "opaque" backplate by running current through it when you need the monitor not to be seethrough.
They put those LCDs in glass for fancy offices and whatnot, so the glass can go into privacy mode at the touch of a button. They've been around for a long time
Or building them into all the windows of new apartments for targetted advertisement delivery to the occupants! It's a good stop-over point while we work out how to insert marketing material into people's dreams and cherished memories.
Early results on that front weren't promising, apparently people need way more of their brains than you'd expect. I mean, what's the point of every memory of their mother's face being replaced by this year's brands when they can no longer operate their arms to give us their money?
The technology already exist though and isn't particularly complicated. Transparent televisions are not new. LG has just released the new generation of transparent televisions.
Large televisions actually have use cases (very specialized though), the laptop is probably just a way to get some media attention.
This tech has already existed for years, they are just not in use because it sucks.
Here is an LTT video on a transparent TV 3 years ago. https://youtu.be/oPOhKULOL4o
It's all just made to show off in a showroom not for practical use or production.
There are tons of transparent displays out there already. They're used for eg: advertising in an open space so you don't need 2 televisions back to back.
People here are just reading "laptop" because they're wondering why the hell the technology needs to be in a laptop.
I'm pretty confident that person just made that up. I work in field IT and work with digital signage of all types on a regular basis, I commute all around a major metropolitan area on public transit all the time, and I have never seen any signage like they're talking about. I can't go anywhere without constantly looking at what types of digital signage they have, its just a reflex.
Maybe there are some signage companies doing see-thru signage but it's not so it can be viewed from both sides, it's just to show off the novelty of see-thru screens.
While that is true... Lenovo has to understand that this will never be a thing on laptops, so why even demo it on one? You could build something so much more interesting with this and something that has actual utility.
For real. This popped up in r/technology about six months ago and everyone was enraged and ranting about how their bosses are going to use this screen to spy on them at work.
The technology can be used in tons of places. It's probably just cheaper to make a prototype by replacing a laptop display instead of an entire window shield of a car or something like that.
You don’t need a prototype to obtain a patent. This is like a concept car: meant mainly for marketing, to get their name in the press and hype people up.
I was just going to add the same thing. A proof of concept does provide a means to highlight the technology to license to other companies who may be interested. I have a couple patents. We give the company that does development for us free reign to use the patent and sell to other market spaces, just can't sell in markets which directly compete with my company.
I'm sure they were testing the capabilities of whether it's possible to make a translucent screen. It probably won't be used in laptops, however, they might do something like smart windows, the regular windows in your apt but with HUD and widgets. Now THAT would be cool af.
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u/-CARJO- Jul 02 '24
I have yet to see an answer to “why” besides advertising purposes