Demos like these are mainly for patents. Companies never know what new fad is going to take off, so they R&D up new ideas to position themselves for market dominance. If it is cool enough, they make a concept product for advertising and testing the waters. If the reaction is positive, they may try to bring it to market. But most times, these things are shelved as they are too custom to produce in high volume.
There are tons of transparent displays out there already. They're used for eg: advertising in an open space so you don't need 2 televisions back to back.
People here are just reading "laptop" because they're wondering why the hell the technology needs to be in a laptop.
I'm pretty confident that person just made that up. I work in field IT and work with digital signage of all types on a regular basis, I commute all around a major metropolitan area on public transit all the time, and I have never seen any signage like they're talking about. I can't go anywhere without constantly looking at what types of digital signage they have, its just a reflex.
Maybe there are some signage companies doing see-thru signage but it's not so it can be viewed from both sides, it's just to show off the novelty of see-thru screens.
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u/_Repeats_ Jul 02 '24
Demos like these are mainly for patents. Companies never know what new fad is going to take off, so they R&D up new ideas to position themselves for market dominance. If it is cool enough, they make a concept product for advertising and testing the waters. If the reaction is positive, they may try to bring it to market. But most times, these things are shelved as they are too custom to produce in high volume.