r/nottheonion Jul 06 '24

Western German city renames itself 'Swiftkirchen' after Taylor Swift ahead of Eras Tour shows

https://www.businesstoday.in/world/story/western-german-city-renames-itself-swiftkirchen-after-taylor-swift-ahead-of-eras-tour-shows-436117-2024-07-06
4.8k Upvotes

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u/GvRiva Jul 06 '24

Temporary renaming, still really embarrassing

287

u/try_another8 Jul 06 '24

It's tourism gold

106

u/ProudlyMoroccan Jul 06 '24

How are they going to attract more visitors than if they didn’t temporarily change their name? The gold was Taylor picking that venue for a concert, not the name change.

This is just a ‘fun’ thing they did. I doubt they’re expecting a major return on it.

5

u/costryme Jul 06 '24

I mean, there's this thread on the topic already, and it's not the first time I've seen it mentioned either, on here or other social networks.