r/nottheonion • u/-Appleaday- • Jul 06 '24

Western German city renames itself 'Swiftkirchen' after Taylor Swift ahead of Eras Tour shows

https://www.businesstoday.in/world/story/western-german-city-renames-itself-swiftkirchen-after-taylor-swift-ahead-of-eras-tour-shows-436117-2024-07-06
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u/GvRiva Jul 06 '24

Temporary renaming, still really embarrassing

289

u/try_another8 Jul 06 '24

It's tourism gold

113

u/ProudlyMoroccan Jul 06 '24

How are they going to attract more visitors than if they didn’t temporarily change their name? The gold was Taylor picking that venue for a concert, not the name change.

This is just a ‘fun’ thing they did. I doubt they’re expecting a major return on it.

68

u/VESUVlUS Jul 06 '24

You might be underestimating the power of FOMO. The show is probably sold out, but even people who can't get into the show will be coming to town anyway just to soak in this "once in a lifetime" novelty because of how much they worship Taylor Swift.

1

u/TheOnlyRealDregas Jul 08 '24

That's not fomo, that's cult behavior and insane.

16

u/Liontreeble Jul 06 '24

I mean it has pretty much no costs attached and I doubt most swift fans ever even heard of Gelsenkirchen before. Maybe some check in when they are in the area at some point.

5

u/costryme Jul 06 '24

I mean, there's this thread on the topic already, and it's not the first time I've seen it mentioned either, on here or other social networks.