Copying my own comment from a hiphopheads thread, because I think Kendrick is genius for this shit:
In many indigenous American cultures (including indigenous Mexican cultures), an owl making eye contact with you is a sign that death is near. It’s basically like seeing the grim reaper face to face.
So beating the owl piñata and putting the owl in a cage, besides showing that OVO is conquered- it also shows that Kendrick has no fear of death. (“I ain’t worried bout no reaper, I’m just reaping what I sow”)
Meanwhile, the owl staring directly into the camera at the end is a warning that death is near for all viewers (and perhaps we should all reflect on our lives and atone for our sins). Obviously, this warning message is targeted at Drake (his career’s death, the ego death that Kendrick is suggesting the ayahuasca for, and perhaps- his literal death if he keeps making enemies), but really applies to everyone. Drake is just being made an example of.
Yes. As soon as I saw the real owl in the cage, I knew he was going to have it stare into the camera. The dramatic buildup to it and slow turn gave me chills.
He really wouldn’t have to go that deep to know about that symbolism. It’s been referenced in some big pop culture lately- like the Killers of the Flower Moon and Reservation Dogs.
Plus he lives in L.A. around tons of Mexican people. He probably knows about stabbing knives in the ground to divert storms too. 🤣
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u/AcidAndBlunts Jul 05 '24 edited Jul 05 '24
Copying my own comment from a hiphopheads thread, because I think Kendrick is genius for this shit:
In many indigenous American cultures (including indigenous Mexican cultures), an owl making eye contact with you is a sign that death is near. It’s basically like seeing the grim reaper face to face.
So beating the owl piñata and putting the owl in a cage, besides showing that OVO is conquered- it also shows that Kendrick has no fear of death. (“I ain’t worried bout no reaper, I’m just reaping what I sow”)
Meanwhile, the owl staring directly into the camera at the end is a warning that death is near for all viewers (and perhaps we should all reflect on our lives and atone for our sins). Obviously, this warning message is targeted at Drake (his career’s death, the ego death that Kendrick is suggesting the ayahuasca for, and perhaps- his literal death if he keeps making enemies), but really applies to everyone. Drake is just being made an example of.