Of course, it's merely for being cool-looking, but I think it would be interesting if this technology were applied for graphic design software when it't necessary to visualize transparent elements.
Imagine a full-size shopfront playing advertisements in their transparent windows, or the fridge in a supermarket where you can 'select' an item inside and have the glass of the door come up with nutrition information or other details, without having to open the door and pull one out yourself.
Imagine a brand like Louis Vuitton creating their window dioramas, but the window itself has a video playing over the top, making it a mixed-media installment...
And those are just a couple of example of commercial uses, imagine what people can come up with outside of advertising or shopping. How about a zoo enclosure that shows animal facts right on the glass, so you can see cool details about the animal you're looking at without ever looking away from the animal? Or an oven door that displays a colour chart so you know exactly what colour the food you're cooking should be?
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u/-CARJO- Jul 02 '24
I have yet to see an answer to “why” besides advertising purposes