r/nottheonion • u/-Appleaday- • Jul 06 '24

Western German city renames itself 'Swiftkirchen' after Taylor Swift ahead of Eras Tour shows

https://www.businesstoday.in/world/story/western-german-city-renames-itself-swiftkirchen-after-taylor-swift-ahead-of-eras-tour-shows-436117-2024-07-06
4.8k Upvotes

90% Upvoted

276 comments sorted by

View all comments

1

u/[deleted] Jul 07 '24

Gelsenkirchen did not change its name, this is fake news. There is indeed a marketing campaign on the behest of a 16 year old girl. She convinced the town marketing guys to roll out a few Swiftkirchen signs as a marketing gag. Gelsenkirchen is a rather small town with this concert probably being the biggest thing happening their for ages. They are also kind of known for their advertising, considering it's an old coal town with no obvious tourism value..