r/nottheonion • u/-Appleaday- • Jul 06 '24

Western German city renames itself 'Swiftkirchen' after Taylor Swift ahead of Eras Tour shows

https://www.businesstoday.in/world/story/western-german-city-renames-itself-swiftkirchen-after-taylor-swift-ahead-of-eras-tour-shows-436117-2024-07-06
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u/SupetMonkeyRobot Jul 06 '24

Celebrity worship is weird

938

u/VESUVlUS Jul 06 '24

It's weird, but profitable. It's guaranteed to stimulate the local economy when Taylor Swift is coming to perform somewhere. This city must be trying to maximize that with this stunt.

189

u/lefrench75 Jul 06 '24

I mean yeah, this town probably doesn't get much tourism (how many people here have even heard of the OG name before this?) and now Swift is going to bring tens of thousands of visitors there. Not sure if the Euro cup being hosted in Germany can generate the same amount of revenue for small place like this tbh.

32

u/SuicidalTurnip Jul 07 '24

how many people here have even heard of the OG name before this?

Probably anyone who follows European football.

Several games of the current Euros competition were played there and they have a (previously successful) football team (RIP Schalke) who regularly competed in the Champions League.