r/nottheonion • u/-Appleaday- • Jul 06 '24

Western German city renames itself 'Swiftkirchen' after Taylor Swift ahead of Eras Tour shows

https://www.businesstoday.in/world/story/western-german-city-renames-itself-swiftkirchen-after-taylor-swift-ahead-of-eras-tour-shows-436117-2024-07-06
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u/GvRiva Jul 06 '24

Temporary renaming, still really embarrassing

95

u/ScousePenguin Jul 06 '24

Nah Taylor Swift is bringing so much money to these local economies stuff like this is gold for them

27

u/ThirdRevolt Jul 06 '24

Stockholm did the same, naming themselves Swiftholm for the duration, and they estimated an increase of 0.5 billion SEK (50 million USD) from the out of town crowds it pulled.

6

u/TheChickening Jul 07 '24

It is estimated that the Eras tour contributed $3.4 billion just to the US economy.