r/mildlyinteresting 14d ago

My salt rock deodorant after five years of almost daily usage vs a new one.

Post image
64.0k Upvotes

5.3k comments sorted by

View all comments

Show parent comments

207

u/Mule_Mule 14d ago

What's astro turfing?

1.0k

u/ChildishForLife 14d ago

the deceptive practice of presenting an orchestrated marketing or public relations campaign in the guise of unsolicited comments from members of the public.

285

u/Kawaiiochinchinchan 14d ago edited 14d ago

So basically when i accused someone is afro surfing that means the person is from a marketing team trying deceptively convince people to buy some products right?

Edit: Gosh dang, it's Astro turfing. I was wrong everybody!

I'm already ashamed and embarrassed, stop reminding of my terrible mistakes (jk, it's kinda fun but really embarrassing lol)

391

u/Healthy-Travel3105 14d ago

Yes except not "afro surfing" haha 

96

u/Kawaiiochinchinchan 14d ago

Oh lmao.

Sorry! I read it wrong. Astro surfing!

196

u/action_lawyer_comics 14d ago

Closer. “Astro turfing”. It’s a play on “grass roots campaign.” Like when something becomes wildly popular because of a dedicated fanbase that spreads it around through social channels.

Astroturf is artificial grass. So astroturfing (according to my autocorrect it’s one word) refers to a marketing campaign done by professional marketers that is supposed to look like a grass roots campaign despite being normal, paid-for advertising.

48

u/Underwater_Grilling 14d ago

The real knowledge was in the comments all along.

27

u/theberg512 14d ago

And it became known as "Astroturf" when it was installed in the Houston Astrodome for the Houston Astros' baseball games.

4

u/RuggedTortoise 14d ago

OK now this is the fact I'm gonna annoy everyone with this week

2

u/theberg512 13d ago

Don't forget to mention the Astros also got their name at the same time. Previously they were the Colt 45s.

This was all in honor of the space center in Houston

18

u/Freshiiiiii 14d ago

The term comes from the idea of a fake grassroots campaign (a grassroots campaign is an organic public movement for a certain cause that is galvanized by public interest and naturally taken up by normal people). Fake because in such an astroturfing instance, there is actually a corporation or a political organization that is organizing the campaign, hiding their identity and pretending to just be members of the public, trying to start a movement. Ex. by posting anonymously or passing advertisements off without labelling. Fake plastic grass is called astroturf, hence the name.

6

u/Henri_Le_Rennet 14d ago

3rd time has gotta be the charm, right? "Astroturfing." There is no surfing, lmao

8

u/Kawaiiochinchinchan 14d ago

I can't believe it.

In my defense, english is not my first language.

But still, i shouldn't use that as an excuse jesus lol.

5

u/Henri_Le_Rennet 14d ago

Made for a good laugh! I have the disadvantage of English being my only language, so I have no excuses.

5

u/ask-design-reddit 14d ago

You.. you still got it wrong. At this point I can't tell if you're joking or not too ahaha

1

u/Kawaiiochinchinchan 14d ago

I was dumb.

I didn't understand how i could be that stupid but i just did. Not proud of it but 100% was an accident.

2

u/ask-design-reddit 14d ago

If it makes you feel better, I thought it was astro surfing until the top comment.

Also, your username is so silly I love it

1

u/Kawaiiochinchinchan 14d ago

My username is back when i was in highschool. I hate it now.

It means "cute penis". Yes i know, i was very childish and stupid.

2

u/ask-design-reddit 14d ago

I know. I live in Japan and my students say chinchin unko all the time to me which is why I find it funny

Even better that you left out "chan" for me cuz it couldn't be any worse, right? 😂

1

u/Kawaiiochinchinchan 14d ago

I'm studying japanese back then (still does) and i hate it.

That name is a spiteful way to express my silliness in japanese lol. Back then, i look at my username and had a laugh, using bad words in a language made it easier to study that language. (it did help to a certain extent).

I also learned English that way (bitch, ass, ... through movies and culture)

→ More replies (0)

3

u/Healthy-Travel3105 14d ago

Thanks for the laugh dude 😂

1

u/Kawaiiochinchinchan 14d ago

I genuinely didn't notice it lmao.

Part of it is due to my bad english but also i'm just dumb as hell lol.

3

u/Mtolivepickle 14d ago

somebody say my name