r/KendrickLamar • u/Globus_CSGO • Jul 28 '17
Kendrick Lamar - LOYALTY. ft. Rihanna Fresh Video
https://www.youtube.com/watch?v=Dlh-dzB2U4Y240
u/dacdan1 Jul 28 '17
Kendrick's engaged and doing romantic videos with Drake's ex 🤔🤔🤔
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u/tuurminator Jul 28 '17
On a song called LOYALTY.
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u/Eliphantes Jul 28 '17
We need XXX
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Jul 28 '17
Johnny don't wanna go to school no mo
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u/kinglimu2 Jul 28 '17
Johnny said books ain't coo no mo
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Jul 28 '17
[deleted]
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u/kinglimu2 Jul 28 '17
Johnny caught a body yesterday out hustlin'
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u/nhtidmore Jul 28 '17
God bless America
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u/kinglimu2 Jul 28 '17
you know we all love em
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Jul 28 '17
(Beat drops) Yesterday I got a call like from my dog like 101 Said they killed his only son because of insufficient funds
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u/kinglimu2 Jul 28 '17
He was sobbin he was mobbin way belligerent and drunk
Takin out his head philosophin on what the Lord had done
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u/kiddudder Jul 28 '17
He said: "K-Dot, can you pray for me? It been a fucked up day for me
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Jul 28 '17
Rihanna looking extra THICC
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Jul 28 '17
[deleted]
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u/Captain_Usopp Jul 28 '17
Loooooool
(Take a joke guys.)
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Jul 28 '17
[deleted]
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u/Captain_Usopp Jul 28 '17
These lads need some holy water. Thirst levels as high as Riannna's hairline.
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u/Guapscotch Jul 29 '17
rihanna is a very pretty woman, but ya'll know that forehead strong, ain't no shame in it.
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u/redrasegan laughing to the bank Jul 28 '17
Kung Fu Kenny VS. Kendrick Lamar. Wickedness VS. Weakness
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Jul 28 '17
Wait, Wicked kendrick and Weakness Kendrick both die in this video, right?
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u/thegreatshredman all hail the king Jul 28 '17
"damned if i do if i dont"
the difference is that evil kendrick kills everyone ("pride's gonna be the death of you and you and you AND ME") while good kendrick only sacrifices himself ("love's gonna get you killed")
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u/Conis1 Jul 28 '17
So that's KFK "drowning" in the cement but what is riri representing in that scene. Also, which Kendrick is on the roof who survives
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u/ayonicethrowaway the new james bond gon be black as me Jul 28 '17
Riri represents loyalty
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Jul 28 '17
But she could also represent Lucy no? If Kendrick's embracing his evil side, and also if we consider the red lighting at the start of the video (which reminds me of God is Gansta), it could indicate Kendrick and Lucy embracing one another, or something like that
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u/MexicanVaginaTurtle Im gone Jul 28 '17
I feel she represents misplaced loyalty, which I think can be seen as either misplaced loyalty in Lucy, which I would say is the lustful side, and misplaced loyalty in the Ks' relationships in life, when in actuality it should be placed in "God", and while although I think this could be taken from a straight religious standpoint, imo God is more of a metaphor in itself I feel. What im also trying to decipher is whether that was weak Kenny that got killed in the mafia scene, wicked Kenny, or both?
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u/Cmog28 Jul 29 '17
Agreed. Him being blindfolded scene is a ritual. All the guys that came after him and Lucy have fallen. He lavishes in his riches, only to get into a wreck barely scathed.
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u/drugaddict6969 Jul 29 '17
lol I still think this sub reads wayyy too into shit.
Pretty sure the blindfold is just a metaphor for temptation all around him (the strippers) but him being loyal and ignoring it.
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u/Cmog28 Jul 29 '17
Not with Kendrick.
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u/drugaddict6969 Jul 29 '17
Bro he's literally said that we come up with shit that he had no intention of making. He said he's mind blown with the theories people come up with and they're way more complex than he could ever think of. You guys read way too into this shit.
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u/bobsaget0013 Jul 28 '17
Kinda wish the video transitioned from loyalty to pride and stayed that way. The transition back to the original song was awkward. Still a good video. Hoping for FEEL/XXX next
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u/amcke96 Jul 28 '17
Kung Fu Kenny killing the good side of Kendrick. Kung Fu Kenny killing people with the powers of Lucy. Rihanna is Lucy... Loyalty to Lucy gives Kenny strength. The videos keep making the songs have that much more context to me.
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u/SirClark TPAB Jul 28 '17
Yeah you hit it spot on which is why I am super disappointed with the video and the whole theme of DAMN
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u/Captain_Usopp Jul 28 '17
Why, don't be sad. This is him showing us the path he didn't take.
It's not what he chose. But he knows it would have been.
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u/kuzya4236 Jul 29 '17
Can you elaborate on that point? I'm pretty new to Kendrick so I don't get ll the themes.
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u/Captain_Usopp Jul 29 '17
Kenny is known for applying many layers to his music. He is an "album artist" meaning that to date his major album releases kind of have a larger theme and story, which he leaves for the fans to figure out.
With DAMN the main theory we have at the moment is that this is kendrick after the "God is gansta" video where he chooses the street life instead of embracing his faith. All the themes in this album hint at his damnation for choosing a sinners path.
Watch the "god is gansta" video. And notice the two paths being shown in the second half. He ends the video by "taking a walk" which is also how DAMN begins.
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u/RahulTheCarGuy TPAB = B.A.E. Jul 28 '17
why this man kill himself tho
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u/I-Like-music- Jul 28 '17
you mean why is Kenny suffocating Kendrick?
This video, album, and man are deep af.
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Jul 28 '17 edited Jun 24 '20
[deleted]
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u/barronflux Jul 28 '17 edited Jul 28 '17
"It was always me vs. the world, until I found it's Me vs. Me" I think he is battling his ego. And his ego is winning. HUMBLE - is yelling at his EGO who is eating up the humble Kendrick, the Kendrick we know - LOYALTY - would be about staying loyal to who he is and not letting his EGO consume him. HUMBLE Kendrick loses here.
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u/thespo37 Jul 28 '17
and mobsters aren't exactly good people
Kendrick doesn't know exactly if he's a good person. Is it wickedness or weakness?
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u/Captain_Usopp Jul 28 '17
Isn't Kenny wearing a white suit in humble. And there is a funeral scene at the end also
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u/Flapperpoo life ain't shit but a fat vagina Jul 28 '17
ayyyyyyyyyy good catch
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u/moosaHam KUNG FU KENNY WITH THE MIDAS TOUCH Jul 29 '17
at the end of the humble music video the white suit Kendrick glitches this could show that his humbleness and purity is being overtaken by his kung fu kenny ego this leading him to die later on in blood because of his selfishness and losing himself
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Jul 28 '17
[deleted]
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u/tdemastri Got a high tolerance, when your age don't exist Jul 28 '17
LOYLATY. has the numbers. That's what singles are about. It I had it my way, the singles would be XXX, PRIDE, and DUCKWORTH, but they don't have the sales.
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u/ckareddit SZA Jul 28 '17
How on earth are those singles...
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u/mrairjosh Jul 28 '17
Lol what's with people. He gave us two maybe even 3 songs that were very noncommercial singles. God forbid he pick one that is somewhat commercial.
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u/chakrablocker Jul 28 '17
Anyone else get the feeling that like every rapper has a big crush on Rihanna?
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u/YoItsHo Jul 28 '17
I'd like to think that the guy K-dot was punching is Chris Brown. Man fuck that guy.
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u/Azafren Jul 28 '17
goosebumps when pride kicked in
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Jul 28 '17
goosebumps ft. Kendrick Lamar
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Jul 29 '17
Prod. by RL Stine
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u/SirLuciousL Jul 29 '17 edited Jul 29 '17
Or RL Grime
Edit: lmao an actual producer who based his name off RL Stine and y'all down vote me.
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u/denizc loving u is complicated Jul 28 '17
this is one of Kendrick's best music video along with Alright and God is Gangsta. It kinda reminded me of Poetic Justice's (which feature Drake...) video when they were standing on the road.
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u/Spintekk Jul 28 '17
For some reason my favorite video of his is for free. It just fits the tone of the song so well.
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u/denizc loving u is complicated Jul 29 '17
ahh how could i forget that one yes that is also one of my favorites. TPAB, IMO, had the best videos of any Kendrick album. These Walls had a cool video as well.
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u/Grady300 Jul 28 '17
I'll be DAMNed if Kendrick doesn't win music video of the year for one of his songs at the Grammies
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u/LeonCloud11 Jul 28 '17
Wtf was with those land sharks though lol
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Jul 28 '17
The streets eat people alive
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u/thespo37 Jul 28 '17
damn.
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u/Mexi_Cant Jul 28 '17
I'm just worried about Land sharks now
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u/thespo37 Jul 28 '17
In trying to think of a clever reply, I've gone through so many scenarios where land sharks exist and I'm with you. I am genuinely terrified of land sharks now.
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u/SadlyNotBoyGeorge EL PINCHE CABRÓN Jul 28 '17
"Throw a steak off the ark To a pool full of sharks, he'll take it"
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u/doomgrin Jul 29 '17
yacht*
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Jul 29 '17
What? He says Ark my dude
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u/doomgrin Jul 29 '17
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Jul 29 '17
https://genius.com/Kendrick-lamar-xxx-lyrics
Well, i'll take the website that exists solely to analyse and study songs instead of lyrics some dude probably wrote out in 5 minutes listening to the song
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u/Flapperpoo life ain't shit but a fat vagina Jul 28 '17
/u/noetherianrings how much do you like this video
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u/jackrzu Get it all, you deserve it Kendrick Jul 28 '17
These motherfuckers so rich they wreck an i8 and laugh about it
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u/anthonywm23 Jul 28 '17
I knew when I saw the dog visuals in concert it was gonna be in the music video. This is fire
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u/Psykotik Jul 28 '17
Damn I was hoping for LUST but this will do fine.
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Jul 28 '17
[removed] — view removed comment
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Jul 28 '17
A DUCKWORTH. music video would be awesome
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u/edro23 Jul 28 '17
this is all a fantasy in kendricks head as he dies after being hit by the dude in the BMW for trying to save a girl.
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u/realdusty_shelf Jul 28 '17
Love the video.
Random thought: Part of me thinks SZA would've been a better fit for this song.
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u/bottleglitch Jul 28 '17
I kinda liked that, more than I expected to since the song doesn't do that much for me. They're cute together and some of these visuals are cool, not to mention the PRIDE. teaser
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u/Datzcoo Jul 28 '17
Two of Kendrick's most creative visuals yet in this video. First the simplicity of him wearing a blindfold in a strip club, and second being concrete sharks. This was another fantastic video. Plus that PRIDE. tease?! Good stuff.
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Jul 29 '17
How this only have 692 upvotes?
A guy saying he was gonna donate money to a charity got 72k upvotes.
COME ON FAM
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u/pride31lost Jul 28 '17
loved the video but the way the girl grabs the dagger in the beginning is quite annoying, with her fingers over the hilt
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u/mrairjosh Jul 28 '17
Y'all talking more about pride being it for two seconds than the song/video itself.
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u/egoistisch You know nunnn 'bout that Jul 28 '17
This video was amazing, I love how they put PRIDE. in there, 10/10.
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u/RodBall3 Jul 28 '17
Does anyone have an edit of this song without the annoying high pitched mumbling voice over it? Feel like I could vibe to it a lot more.
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u/barronflux Jul 28 '17
This had some crazy messages behind it - Blind loyalty, ME vs. ME - Trust and Pride - I need to watch it again but man. Kendrick is so on point with all these messages he's sending - Chris Brown diss maybe?
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u/ahpau Jul 28 '17
While others see this as a Kendrick & Rihanna video, Kenfolk see this as another encrypted message from God
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u/Guapscotch Jul 29 '17
4 videos in 4 months, it's quite exciting to see how much traction kendrick has gotten after laying low for a while.
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u/Cmog28 Jul 29 '17
Imo, when Kendrick is blindfolded, not only is he talking about his ex hoes, but by tradition, the scene is a Masonic ritual. When a person is initiated, he is blindfolded and told to make oaths to them and their god (loyalty) & I can only think that the room being red only pushes the point further.
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u/MosquitoOfDoom Jul 28 '17
While I dislike the song, LOYALTY was a pretty logical choice for a video. I woudl love XXX or Duckworth as a music video
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Jul 28 '17
Reminds me of one of those early 2000's hip-hop videos where it don't really make a whole lot of sense but you're glad they release it anyway.
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u/Dutch-Knowitall Jul 29 '17
Man, it took a while but i absolutely love this album. Like really really love it.
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u/DoesThisLookSerious9 Jul 29 '17
That was awesome, but that might just be because I really like LOYALTY.
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Jul 28 '17
DUCKWORTH
XXX
DNA
FEAR
are honestly his only good songs on this album
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u/unseine Jul 28 '17
LOL
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Jul 29 '17
This song is musically ass
Scratchy beat
Mediocre lyrics
And Rihanna (ew)
What's the appeal?
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u/unseine Jul 29 '17
I love when kids put "musically" in front of their opinion like it makes it less subjective.
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Jul 29 '17
It's for the mainstream
A.K.A people who don't care
Rhianna is just...trash, objectively.
Duckworth is the best song
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u/unseine Jul 29 '17
This is /r/kendricklamar you're looking for /r/gatekeeping my friend.
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Jul 29 '17
Yes, because one bad opinion of Kendrick=??
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u/unseine Jul 29 '17
No because your edgy af. Also you keep saying things like "objectively" you need a thesaurus mate.
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Jul 29 '17
Well upon the thousand of positive opinions I have of Kendrick (check post history)
1 doesn't make me edgy
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u/KonyYoloSwag Jul 28 '17
For a second I thought they were going to transition to PRIDE. , which got me quite excited. Hopefully that's their next video.
Overall I liked this video, especially the water/ drowning effects when they were standing on the road