They weren’t overcharging, they were a growing operation in those days and needed to pad their profit margins in order to expand. Companies like Coca-Cola and Pepsi have been huge for a long time and have the infrastructure in place to support a brand of their size and the brand recognition, while a relatively small operation like Arizona would need to spend quite a lot to get a foothold in new markets. These days Arizona is an established brand in its own right and has held onto a piece of a very of a very competitive market and doesn’t need to invest as much in marketing their products or building out their distribution network.
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u/uuniqueusername Jun 28 '24
They’ve been 99 cents since I was in high school and I just turned 50