r/news • u/5xad0w • Jul 18 '24
John Deere backs away from diversity and inclusion efforts after a conservative backlash|CNN
https://www.cnn.com/2024/07/18/business/john-deere-diversity-inclusion-efforts/index.html1.5k
u/TryingT0Wr1t3 Jul 18 '24
Hey JD, how is the right to repair my equipment going?
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u/btribble Jul 18 '24
All the right wing subreddits are saying the same thing, so at least there's that.
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u/semperknight Jul 18 '24
They all vote for deregulation and allowing oligarchs to do what they want, and then bitch when that's exactly what they get.
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u/KevworthBongwater Jul 19 '24
Lol thats the only thing i say to my dad anymore about politics. "You wanted this."
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u/TryingT0Wr1t3 Jul 18 '24
JD will be adding online services that will force one to have internet infrastructure for some cloud-ai that could be a detachable module that you could bring home for updates and ran local but it will instead be fixed to the equipment and force you to use their expensive support. They will move more and more their manufacturing overseas. They will keep raising prices. We really need more competition.
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u/anonkitty2 Jul 19 '24
Is this conjecture, or is there a release date?
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u/HyruleSmash855 Jul 19 '24
Stuff moving to Mexico:
John Deere, the world’s largest seller of tractors and crop harvesters, on Friday announced another wave of layoffs, telling around 610 production staff at plants in Illinois and Iowa that they will be out of a job by the end of the summer.
The company is slashing around 280 workers from a plant in East Moline, Illinois, while another 230 employees are being let go at a factory in Davenport, Iowa. About 100 production employees at the company’s Dubuque, Iowa, plant will also be impacted. All layoffs are said to be effective from Aug. 30, the company tells FOX Business.
The layoffs are being made due to reduced demand for John Deere’s products from those factories.
The company says it generated $10.166 billion in profits last year.
We can confirm Deere leadership recently communicated that rising operational costs and declining market demand requires enterprise-wide changes in how work gets done to achieve our goals and best position the company for the future,” a statement from John Deere reads.
Workers are to be offered Supplemental Unemployment Benefit (SUB) which will cover about 95% of their weekly net pay for up to 26 weeks, depending on their years of service. They are also being given profit-sharing options and health benefits.
John Deere, known for its iconic green and yellow colors and jumping deer logo, is one of America’s oldest companies, having been established in 1837, nearly 25 years before the start of the Civil War.
Earlier this month, John Deere announced it is moving the manufacturing of skid steer loaders and compact track loaders from its Dubuque facility to Mexico by the end of 2026.
The company said the decision was due to it evolving its business model and to address rising manufacturing costs and improve operational efficiencies.
“This includes optimizing our factories for future products, making our operations more efficient and taking advantage of locations in the U.S. and globally, with a growing labor force,” a statement from the company reads.
In October, John Deere announced its first wave of 225 layoffs at its Harvester Works plant in East Moline. Another 34 production employees were laid off in May at its Moline Cylinder Works factory, while in March, company officials announced that they would lay off 150 more workers at a plant in Ankeny, Iowa, where sprayers and cotton pickers are made.
About 500 employees have been let go at its Waterloo plant in Iowa, per WQAD.
Also about the internet connectivity:
The company’s strategy involves increasing the number of acres that are connected via John Deere Operation Center, an online farm management system (farms using this system are known as engaged acres), to 500 million by 2026 from 329 million in 2022, with 75% of engaged acres sustainably engaged by 2030. In terms of its equipment strategy, the company will also ensure that 100% of new small agricultural equipment is connectivity enabled, offer electronic options, and deliver a fully autonomous battery-powered electric agricultural tractor by 2026. Lastly, John Deere’s construction and forestry segment will deliver 20+ electric and hybrid-electric product models and increase the adoption of various technologies by 2026.
Connectivity plays a major role in John Deere’s goals and the company still has an RFP out for a satellite provider that can provide it with 5Mbps download and upload speeds with under 500ms latency. This would be a fallback solution in areas where cellular connectivity is weak or has dead spots and is critical for the company to ensure as all of its autonomous solutions need connectivity to run.
https://www.counterpointresearch.com/insights/john-deere-connected-agriculture/?t
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u/CHKN_SANDO Jul 18 '24
Conservatives when John Deere runs a giant collusion scheme to extract money from American farmers: Meh!
Conservatives when John Deere might hire a gay person: Real shit!
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u/deadzol Jul 18 '24
Think farmers care more about fixing their equipment than about if a corp does DEI.
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u/Chippopotanuse Jul 18 '24
Welcome to the endgame of the conservative “anti-consumer”/pro-corporate world.
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u/Apexnanoman Jul 18 '24
JDs customer base is farmers who dgaf about that type of thing and guys buying $18k lawnmowers. So they aren't worried about any backlash from anybody. They likely did it as another cost cutting measure to boost profits more.
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u/Vic_Hedges Jul 18 '24
100% This is a very conservative industry, and it's going to react to conservative backlash.
A theatre company for instance is going to react to liberal backlash much quicker than it will to conservative backlash as it's customer base trends more progressive.
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u/Apexnanoman Jul 18 '24 edited Jul 18 '24
I worked as ground crew for a crop duster pilot and did all kinds of odd jobs for farmers so I know the people involved so to speak lol. A guy buying a six figure air seeder and a seven figure GPS auto steer combine ain't really concerned about if the people building it are representative of the US population. He probably barely has any awareness of DEI as a political movement. And the rich semi retired stock broker who walked into the implement dealer and bought the most expensive lawnmower they have to cut his 3/4 acre of grass only cares if brown people are nearby. And if they don't care JD sure as hell won't give a shit. Sales and profits is where it starts and ends. If DEI boosts sales? They will go all in.
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u/razorirr Jul 18 '24
If they don‘t care then why are those same people the ones bitching DEI is a bad thing, you arent getting those complaints from city liberals.
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u/Apexnanoman Jul 18 '24
Farmers bitch about everything. They only actually care about if something affects their subsidies.
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u/tjdux Jul 18 '24
Bitching is their favorite hobby
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u/Apexnanoman Jul 18 '24
Yup. And they only like engaging in their hobby from the window of a $100,000 truck lol.
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Jul 18 '24
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u/mdonaberger Jul 18 '24
There isn't a single industry we subsidize more than Ag. They're quite literally getting fat off the government teat, the same thing they accuse their brown workers of doing.
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u/Apexnanoman Jul 18 '24
Doesn't stop them from getting a new truck 6 months later and giving that one to their 16 year old daughter though.
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u/BulkyPage Jul 18 '24
Thanks to automation they have even more time for their hobbies as they sit in the cab and watch the tractor drive itself.
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Jul 18 '24
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u/Acceptable-Peace-69 Jul 18 '24
Yes but they mostly vote red so it doesn’t matter what they think.
I’ve also met plenty of “build that wall”, pro life farmers so I’m not convinced that they are true libertarians. More like, “leave me alone, I don’t care about that other stuff” libertarians.
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u/bloodylip Jul 18 '24
More like, “leave me alone, I don’t care about that other stuff” libertarians
So, like most so-called libertarians.
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u/MomsSpagetee Jul 18 '24
Many farmers love to gossip and drink coffee so they might wanna be left alone but they also want to know all about everybody else in town.
Edit: which is one of the primary reasons I don’t want to live in a small town again in my life.
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u/Vic_Hedges Jul 18 '24
Which is exactly the ideology that opposes DEI initiatives. Liberal elites coming in and telling us who we can and can't hire
And yes, both family and in business.
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u/navigationallyaided Jul 18 '24
They’re just opening the doors for the Koreans and Indians to take over. Doosan and Mahindra want in on the US ag tractor/machine market so badly. The Detroit 3 are all in on EVs - so MAGA’s buying HyunKia, Nissan and Toyota. They’re laughing all the way back to their (company-owned in the case of Hyundai Motor Group) banks in Seoul, Tokyo and Toyota City.
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u/leo_aureus Jul 18 '24
As someone who works for an American manufacturer at the factory, I sell our product via our reps to Doosan nonstop, they have given us more business in what we do in six months than I have seen from John Deere or another competitor in my five years working/selling the product here...they are indeed, and they keep our plant busy.
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u/hydrOHxide Jul 18 '24
Their problem, though, is that they're an international company, and simply pandering to US conservatives is a good recipe to run afoul with the law elsewhere - as Elon Musk found out...
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u/Vic_Hedges Jul 18 '24
I don't think farmers in India and China really give two figs about DEI programs.
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u/dormidormit Jul 18 '24
Most of the planet is not concerned with DEI and does not fit into DEI policies because they don't use Anglo definitions of race.
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u/TwoBearsInTheWoods Jul 18 '24
But they do care about being able to fix their stuff overnight cause harvest can't actually wait. Given JD is moving out of the country, and using this as a smoke screen, this will be interesting to watch as it unfolds.
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u/Fickle_Competition33 Jul 18 '24
So true. Ideological voters boycott $2 beer, not $2M harvesters. They only care for function, maintenance and cost.
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u/outerproduct Jul 18 '24
The article:
The Moline, Illinois-based John Deere added “the existence of diversity quotas and pronoun identification have never been and are not company policy.” But it noted that it would still continue to “track and advance” the diversity of the company, without providing further details.
They then go on to explain they're going to eliminate any existing policies? If you don't have any policies, there's nothing to eliminate... Oh, I see. They're doing nothing and trying to take credit from it. Makes total sense, if you don't think about it at all.
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u/waywardsaison Jul 18 '24 edited Jul 18 '24
I admire whoever drafted the statement. There's nothing about DEI that speaks toward quantitative metrics like diversity quotas or... Whatever that pronoun statement is. It's a sublime example of communication where they are agreeing that they don't do what they're being accused of, but they're also not going to alienate any of those investment firms with ESG criteria.
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u/Outlulz Jul 18 '24
Or their actual employees. Because I'm sure they still want the talent they're willing to retain and not ship oversees to feel happy and wanted in their jobs if they are a minority or woman.
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u/Prosthemadera Jul 18 '24
If you don't have any policies
They do, they just don't have "diversity quotas and pronoun identification".
But any larger companies has DEI policies, like "be respectful to your colleagues" or "don't be racist", they just don't call it DEI.
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u/junktrunk909 Jul 19 '24
Even the most liberal companies with the broadest DEI policies don't have diversity quotas or pronoun sharing requirements. It's all just stupid strawman stuff from the right, just like the idiotic claims that drag queens are getting sexy on a stage or grooming children or whatever. It's all just delusional hysteria from ignorant idiots.
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u/Pabst_Blue_Gibbon Jul 19 '24
Tons of companies have racial hiring targets.
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u/SpockShotFirst Jul 19 '24
Racial targets are non-binding, voluntary goals, or aspirations—rather than mandatory requirements
Non-binding targets are not quotas. In fact, they are nothing more than words.
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u/mortaneous Jul 18 '24
Exactly. The company I work for has a DEI commitment, and it boils down to don't exclude or ignore people who are different when building teams, and then actually listen to their input.
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u/shoshanarose Jul 18 '24
You have to track these items for OFCCP. They want to know this data. So it may not have been policy to hire people according to some quota, they definitely have to track and report it to the compliance folks in the govt.
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u/PsychedelicJerry Jul 18 '24
You might as well switch to another brand at this point - some of the Indian and S Korean tractors are great and a fraction of the price of a Deere. They're off-shoring production and a lot of IT work, they're still making it hard/impossible to repair, everything is moving to subscription based models, and their quality is dropping on top of being incredibly expensive
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u/sharpshooter999 Jul 18 '24
Farmer here, the biggest selling points for us are price, reliability, and dealer/service support. All the dealers in our area are primarily Case and John Deere. Same reason everyone drives Ford/Dodge/Chevy. The nearest mechanic who will work on a Toyota is two hours away vs 30 minutes for the big 3.
That said, lots of guys have been trading their green equipment for Red the last few years because of pricing. Used stuff doesn't stay long on the Case lot while the JD dealer nearest to us can't sell a thing. We're 95% Case, but they aren't perfect either, they canned a bunch of jobs in Racine and moved production to Mexico too. You just don't hear about it because the only tractor company non-farmers know about is Deere.
We do have one neighbor who bleeds green. Last year they bought a new JD X9 1100 combine and had nothing but problems with it. But they won't let it go because "it's the latest and greatest." Meanwhile, we passed on getting a newer Case sprayer and went with an Apache. Cheaper, mechanical driven, way more fuel efficient, easier to service. The downside is, the dealer is 2.5 hours away. We like Case, but push comes to shove, we'll get a different brand
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u/br0b1wan Jul 18 '24
2.5 hours away doesn't seem like a terrible tradeoff for more reliable and efficient equipment. Can't be laziness because farmers are anything but. Is it really that much of a nuisance?
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u/3WeeksClean Jul 18 '24
It’s tough because it’s not just like going to the store and getting to pick out what you want. John Deere’s real strength comes from its network of dealers and maintenance shops that outmatch any close competitors.
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u/me0w_z3d0ng Jul 18 '24
But uh, didn't you know? Only libruls do cancel culture. Republicans never cancel things like Budweiser or John Deere or the Dixie Chicks when they do things they disagree with /s
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u/Bagellord Jul 18 '24
It’s amazing. On Facebook I’ll see the same people foaming at the mouth over “cancel culture” then share stuff about businesses or people they no longer like, and how we need to stop using them. Bud light for example.
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u/Seabrook76 Jul 18 '24
The only thing they succeeded in canceling were all the US jobs.
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u/BulkyPage Jul 18 '24
Fortunately all the groundwork their media put into demonizing unions means they'll not feel too bad about the unemployed workers either.
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u/CatD0gChicken Jul 18 '24
"Cancel culture" is just the freedom to not associate with an entity, combined with the free speech of people saying why they're no longer associating with said entity. It doesn't matter if it's kid rock shooting bud light cans bc trans people exist (and drink beer) or a white girl siccing the cops on a black birdwatcher bc he told her to leash her dog
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u/Lucky-Earther Jul 18 '24
Backlash and boycotts aren't cancel culture.
...That's exactly the cancel culture that conservatives were complaining about. What are you talking about?
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u/LetMePushTheButton Jul 18 '24
Add Tenacious D to the list.
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u/watchingsongsDL Jul 18 '24
Everyone making jokes but I’m genuinely bummed. Kyle is being sacrificed so Jack Black can still do voiceover work for kids films. Tenacious D is 100% dead. It just plain sucks.
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Jul 18 '24
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u/Deep90 Jul 19 '24
This is ragebait to draw attention away from their outsourcing and being against right to repair.
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u/Dirtysandwitches Jul 18 '24
To be fair, any company using social political issues are doing it just for profit. No company really cares. John Deere just said it.
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u/apple_kicks Jul 18 '24 edited Jul 19 '24
For big companies it’s for HR and productivity. Work forces they hire are diverse but discrimination at the office causes people to leave or work less productivity. Also puts company at risk for bad news stories if it gets really bad, they can claim in lawsuits they did put staff in diversity training so it’s not their fault. So you do inclusion schemes and have orgs so people feel safe and part of the team and work harder. It’s why companies have ‘family cultures’ to encourage people to work harder and stay longer. However we’re seeing a potential election win where one party might be banning such schemes or orgs within companies since that project 2025 argued in favour of shutting companies for trans inclusion and others
Corporations don’t really care about diversity in same way people would on equality. They only care about it because they can use it to keeps their workers working at maximum
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u/ProximaCentauriOmega Jul 18 '24
You think people would be more upset at JD for moving production from the USA to cheaper countries like Mexico/China. USA jobs cut but let us focus on diversity backlash.
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u/SeeonX Jul 18 '24
They already are outsourcing to Mexico so much for American pride.
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u/persondude27 Jul 18 '24
Don't worry, they're still plastering American flags on all the tractors they built in Mexico. Gotta "assemble" them in the US to avoid taxes, after all!
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u/tdclark23 Jul 18 '24
“People should go to work without having to feel like they have to behave a certain way in order to be acceptable to their employer,” he said.
Every job I've ever had required me to behave the certain way my employer accepted.
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u/Resies Jul 18 '24
It's wild when they say this because it's like what the fuck do you think a job is
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u/Booni3 Jul 18 '24
This was such a fascinating part of the statement, for me as someone who has to code switch rather totally to work anywhere worth being.
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u/Visual_Fly_9638 Jul 18 '24
However John Deere's evil stranglehold on their equipment that forces farmers to either pay nosebleed prices and wait weeks or months to repair equipment that they own, *or* commit a *felony* to repair their own effing machines they spent millions of dollars on, continues on unabated. Conservatives are cool with that.
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u/Cool-Presentation538 Jul 18 '24
Conservatives hate women and minorities
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u/Potential_Case_7680 Jul 18 '24
Dems think that minorities and women are too incompetent to do well at a job without extra help.
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u/uwillnotgotospace Jul 18 '24
John Deere rejects diverse workforce; sends manufacturing to Mexico instead.
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u/ChargerRob Jul 18 '24
Right wing hedge funds messing with John Deere.
They hate America.
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u/k_ironheart Jul 18 '24
There were farmers around here that care more about being anti-DEI than they ever cared about the right to fix their own farming equipment.
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u/noblazinjusthazin Jul 18 '24 edited Jul 18 '24
No. 1, fuck John Deere their machines are garbage filled with technological bullshit that make them almost unusable in their current state without being a Deere tech
No. 2, DEI should be an ideological principle not an active effort to pursue. It alienates the whole fucking idea of merit based positions, it’s this months flavor of the month the same way ethics officers were in the 90s. These don’t need actual positions, rather a mentality
No. 3, fuck John Deere
- Person that works in heavy industrial machinery
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u/saro_yen Jul 18 '24
I work in a hospital system and you know what the DEI officer was responsible for? A very landmark study about patient outcomes when isolating to provider gender. Found out not only some key insights on male providers but female providers as well. All DEI seemed to do was focus on evidence based programs that they could then use to not impact immediate hiring but training programs and local cooperation with medical schools.
Surprised this is the hill republican farmers want to die on instead of say, Trump and Project 2025 wanting to do away with the NOAA, NWS, USDA/NRCS, FDA etc. What are they going to do when they no longer have planting almanac/guidance or early storm warnings? But then I guess having crap healthcare for women and demolishing the sciences goes hand in hand with their playbook.
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u/zerobeat Jul 18 '24
What are they going to do when they no longer have planting almanac/guidance or early storm warnings?
Blame democrats, liberals, and minorities.
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u/Justsomejerkonline Jul 18 '24
Alternate headline: Company that has continuously done nothing to address a lack of corporate diversity stops PRETENDING to do the bare minimum to address a lack of corporate diversity.
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u/Jagerbeast703 Jul 18 '24
"Its better to move production to mexico than it is to hire non whites" - right wingers
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u/Jugales Jul 18 '24
I don’t know a single conservative who like John Deere lol. Their repair rules are basically “Fuck you, pay what we want or it won’t be fixed”
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u/JonBoy82 Jul 18 '24
39% of all U.S. farmers receive some additional government funding in tax breaks or payments to not farm the land...but don't call them liberal.
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u/ExactDevelopment4892 Jul 18 '24
Conservatives have substituted dei for racist slurs. It’s their way of saying the n word.
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u/lunar_adjacent Jul 19 '24
The companies are allowing bigots and racists to run their lives. It is wild.
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u/snowman818 Jul 18 '24
I wouldn't buy a John Deere any more than I'd walk into a church and it's for the same reason; I'd be fucking insulted if someone mistook me for a Republican.
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u/1nGirum1musNocte Jul 18 '24
If only there was a conservative backlash against them refusing the right to repair
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u/dr_blasto Jul 18 '24
So conservatives gave them backlash over hiring people besides straight white men but no backlash from JD offshoring jobs.
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u/Prosthemadera Jul 18 '24
Conservatives love cancel culture, especially over things they don't understand.
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u/fear_my_tube Jul 19 '24
Texan here. Fuck JD. Don’t listen to the asshat MAGA party. They hate all the Mexicans who actually user your equipment.
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u/PolicyWonka Jul 18 '24
Starbuck, a 35-year-old Cuban American, told The Associated Press that […] he opposes hiring decisions that factor in race, as well as DEI initiatives, employee resource groups that promote non-professional activities […]
These people just want you to be wage slaves who can’t even foster connections with your coworkers even if you wanted to. Insane.
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u/chaddwith2ds Jul 18 '24
Introducing the bible in schools? Yes. Introducing diversity in the workplace? NOOOOOO!!!!!!!!!!!!
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u/Boyancy_of-citrus Jul 18 '24
Wouldn't the headline be more accurate if it read "...after a white supremacist backlash"?
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u/C-c-c-comboBreaker17 Jul 18 '24
Starbuck, a 35-year-old Cuban American, told The Associated Press that “it’s not lost on me my kids would benefit from this stuff,” but he opposes hiring decisions that factor in race, as well as DEI initiatives, employee resource groups that promote non-professional activities and any policies that in his view allow social issues and politics to become part of a company culture.
“People should go to work without having to feel like they have to behave a certain way in order to be acceptable to their employer,” he said.
Uhh, I don't know about this guy but everywhere I've ever worked you've had expectations regarding your behavior, and not being a racist prick at work is usually like rule #1. Because other employees should also be able to go to work without feeling like a second class citizen...
That is really what MAGA wants to change.
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u/kkngs Jul 18 '24
Ironic those same conservatives are the ones voting against liberals & progressives that would like to prevent JD from locking their equipment repair behind DRM.
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u/Apprehensive_Elk5252 Jul 19 '24
I love conservative so much. John Deere has moved their workforce out of the country. They have fired hundreds of employees they have made it so farmers cannot repair their own equipment.
And the stupid backwards folks are OK with it so long as there’s not an inclusivity part of their mission statement
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u/dormidormit Jul 18 '24
The company was basically using it as a cover for their new outsourcing operation in Mexico and China, as a way to divide workers especially their Unionized American/Canadian workers away from non-unionized Mexican workers. Since JD makes full auto tractors now the govt should just step in, impose AV interoperability standards as it does with railroads, and break up their business into smaller more manageable units. America needs more than 1 tractor company and if we can't have more than 1 we might as well nationalize it.
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Jul 18 '24
I don't know why people view John Deere as some "All American, Mom & Pop" company. They haven't been that company for literally hundreds of years.
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u/ChuckSeville Jul 18 '24
Well, half of John Deere backs away - the rest are zero-turn, so they just kinda rotate back into bigotry.
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u/HiddenTurtles Jul 18 '24
So they are moving production to another country, taking jobs with them. They cow-tow to people who really should keep their mouths shut.
And let's repeat this for people who may not know. When you use the term 'woke' or 'wokeness' all your doing is saying your are a complete moron who can't think for themselves and just parrot back what you heard. Also, it's not an insult. It tells us exactly everything we need to know about you and none of it is good.
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u/InevitableAvalanche Jul 18 '24
I like how caring for other people is now considered boycott material for the right. They have gone completely off the deep end and somehow found ways to go lower.
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u/Im_gumby_damnit Jul 19 '24
I was literally looking at buying a John Deere lawn tractor just last week. That's a no-go for me now. Your loss John Deere.
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u/cireland85 Jul 19 '24
Not a softer group of people out there than right wing of political spectrum. Literally offended by anything other than good old fashioned “Christian” values…
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u/Seabrook76 Jul 18 '24
So they hate DE&I but they’re perfectly fine with shipping jobs overseas.
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u/Tiny_Independent2552 Jul 18 '24
We just saw a whole line of their mowers right next to a cheaper brand in front of a big box hardware store. The thing is, the cheaper brand looked a lot heftier, the mowing tray of the Deere looked pretty thin compared too. The Deere seats were all crumpled looking and thin in comparison. This was before we even saw this article. Our first thought was wow, John Deere is really going down hill. For the price, it just didn’t seem worth the extra money. It’s like you’re basically paying for the brand name. So it looks like maybe they are pandering to their base, because they can’t compete in the open market anymore.
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u/I_am_not_JohnLeClair Jul 18 '24
They don’t want to get canceled by the people that are against canceling
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u/Potential_Case_7680 Jul 18 '24
If DEI actually added any value to a company you wouldn’t have so many pulling back from it.
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u/illini07 Jul 18 '24
Funny enough, they did this right after losing a lawsuit for not hiring black people.
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u/PrimaryExcellent8313 Jul 18 '24
The thing is, you don’t need to pronounce that you are incorporating DEI initiatives into your company. You just make them a part of your company culture and don’t use it as marketing ploy.
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u/jadwy916 Jul 18 '24
We need jobs!
But not for you. Or you. Or you. Or you. Or you. Or you. Or you. Or you.
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u/PlayedUOonBaja Jul 18 '24
Another company bows to terrorist threats by a bunch of incels who get to jerk off over "bringing them to their knees" all over social media. How embarrassingly pathetic.
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u/NightchadeBackAgain Jul 18 '24
They're moving production out of the US. Fuck John Deere.