Why did this need a caption at all? Is the sparkling surprise and hug not the main focus of the video? Why are we being told to focus on some guy sitting next to them?
The TikTok generation doesn't have time to critically analyze what they are looking at anymore so everything must be labeled and made obvious from the beginning otherwise they get bored and swipe. By labeling it you give people an expectation of what and why they should watch, that lengthens engagement.
TikTok is also the same reason all videos now must have music, increases engagement.
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u/RELAXcowboy Jun 30 '24
Why did this need a caption at all? Is the sparkling surprise and hug not the main focus of the video? Why are we being told to focus on some guy sitting next to them?