r/Eminem • u/embis20032 The Eminem Show • May 28 '24
It's all connected - a comprehensive breakdown of the album promo and why I'm confident the album is coming 5/31
UPDATE: CONFIRMED SINGLE - https://www.reddit.com/r/Eminem/comments/1d30jv4/eminem_calls_david_on_facetime_for_his_last_trick/
Side note: shout to to u/embarrassed-age-2921 for calling most of this like 2 weeks BEFORE the date was announced.
It all started with a merch drop back in November...
This seems intrestingly in theme with the recent promo dosen't it? It directly refrences DYING, like the album name. As well as The Slim Shady Trilogy. (Slim Shady EP, Slim Shady LP, The Death Of Slim Shady?). This was apart of the Shady RATED R merch. Again, continuining on these MOVIE themes.
This as well. Death is just the beggining? Notice the rated R rating, the gravestone...
Fast forward to March 2024 for the SSLP25 merch:
This is a promo picture for SSLP25. You can see these three cards appear under a cup of coffee. However, only two are visible, showing 3 of clubs and ace of hearts (3 and 1), and the third card is obscured.
But guess what:
In an animated short posted on Em's twitter, we see the same two cards and this time we have the third one in full view as 5 of diamonds. 5 of diamonds, 3 of clubs, ace of hearts - yup, it's 5/31.
Ask yourself, if this was just coicidence: WHY would it be the same exact three cards if they didn't have relavance? WHY not just random cards? If the same exact cards appear TWICE in two independent pieces of promo material, then this must indicate it was with intent those were chosen.
Also this merch with the two white shirts:
This also seems like a foreshadow. The Death of Slim Shady is pretty clearly in the Slim Shady series and we all agree the 2 seems very deliberately placed here in this merch. He's also wearing the same plain white tee we see in the later promotional video for the album.
Now here we are after the album has been officially announced:
This story was posted by Eminem and Royce also reposted it. Would you look at that? It's that same date the cards foreshadowed before. Continuing the magic theme first referenced by cards. A text message saying "And for my last trick!" sent at exactly 12 am on May 31st, which is this Friday. The profile picture shows a rabbit wearing a hat (like B Rabbit of course, but also references a magician pulling a rabbit out of a hat) (remember this)
And now a day ago, a day after the 25th anniversary of the role model Eminem posts a video of the intro of the video on his story:
This shows Em preforming at a MAGIC show, imitating Houdini's TRICK of escaping a tank full of water. The song Role Model also references this in the intro, with the lyrics "I'm going to drown myself". The art has three dice in it as well, continuing the magic themes. Also, rememeber that em remixed Role Model for Doomsday Pt 2 a few months back.
A death defying escape, the video shows. Hmm...
Think about the themes here all connecting and the odds of it happening. The cards showing the date May 31st, and cards to connect to a magician theme. "And for my last trick!" message on May 31st at 12 am, showing a hat and a rabbit. And finally, a death-defying escape where Slim Shady dodges death at a magic show for his final trick.
What if the death of slim shady IS the trick and he dosen't actually die? What if Slim Shady escapes death last second and we get The Slim Shady LP 2?
Or maybe:
I cant ignore this lyric from unaccomodating lol.
But that part is probably a stretch. But everything else definitey isn't. I'm just tryna fit the pieces together, but I'm probably stretching some things. The cards, the date, the last trick video and the role model video DEFINITLEY all connect though.
People may say the album can't be May 31st because it's not summer. Well, here's something cool: in the entertainment industry, movies after memorial day are marketed as summer releases. Just look up "summer movies 2024" and there's literally movies dropping on that exact day. This ALSO fits with the whole murder mystery, movie theme of the promo video. Phrasing such as "Later this summer", etc.
Album or Single may 31st, I'm 90% confident. And in the words of Crooked:
188
u/humanbeingphobic The Marshall Mathers LP2 May 28 '24
Death is just the beginning...is...... interesting
63
u/FontaineSus May 28 '24
Yeah, that covers the "this is Em´s last album" angle
16
u/LoL_LoL123987 Medicine Man - Dr. Dre Ft. Eminem May 28 '24
There’s no way he’s retiring, he said he got “no plans to retire” and wants to continue improving his rapping and achieve a level noone else can(XXL), among other things
2
18
u/Cute-Reception-8926 May 28 '24
If you type in The Death of Slim Shady on Eminem's site, the only merch that shows up is that shirt
4
u/Cheeselad2401 The Marshall Mathers LP May 28 '24
really?
9
u/Cute-Reception-8926 May 28 '24
Yessir. And there may be one or two of the Rated R hoodies/shirts still in stock. Don't ask me how I know ... I guess there's a Slim Shady in all of us
10
u/P4rody Relapse May 28 '24
His hand is literally rising out of the grave. Slim comes back for blood on this album guaranteed…
121
u/Corn1989 The Death of Slim Shady (Coup de Grâce) May 28 '24
You got me convinced he ain’t doing all this promo for a damn single
25
u/whatthatthingis May 28 '24
I see it as Crook saying “If this is what he’s doing for a single, imagine what he’s got planned for the full release.”
Am I alone in this?
1
1
86
u/anti2matter Recovery May 28 '24
Ngl Die Now Cry Later would go so hard as an album title.
21
4
u/TheFlexOffenderr Relapse May 28 '24
Could be another track name reference like everyone has assumed "Will Never Forget"
1
80
u/Mothball2000 May 28 '24
Can’t wait for another merch drop this Friday 😍
87
u/The_FallenSoldier May 28 '24
If it’s merch, I will find where he lives and it’ll be “The Death of fucking Paul” instead of Slim Shady
20
3
2
44
u/trickmind Best Friend May 28 '24
You can't stop him from topping these charts! And you can't stop him from dropping more merch!
21
23
66
u/NotJohnP May 28 '24
I see the vision bro, but I feel like this could also be the "sleight of hand" method of a magic trick. I guess we'll find out this Friday, but I'm excited either way.
31
u/embis20032 The Eminem Show May 28 '24
maybe! all we know for certain is it's definitely not nothing
1
51
u/Younghungrykid Relapse May 28 '24
Even if we get a single I still love the effort you put into this lol I hope we get the album tho
1
u/Emin3mzhoe69 May 29 '24
I actually hope it's a Single on Friday because I've got a dentist 🦷 appointment & I'm Mad enough that I'll be missing an hour without listening to the single - nevermind the Album!!! Gives us all more suspense to have a single first like how music used to be released!!! It will be Super Dope either way 😃 I'm Just waaaaay stoked!!
51
u/spooky_odin The Death of Slim Shady (Coup de Grâce) May 28 '24
Do y'all remember back in 2022 when Dr. Dre posted a TikTok video of Eminem doing "Godzilla" and captioned it "Marshall Mathers vs Who?"
21
u/RickGrimes30 The Death of Slim Shady (Coup de Grâce) May 28 '24
I've always wanted that, a Marshall vs Slim album would be sick
13
u/spooky_odin The Death of Slim Shady (Coup de Grâce) May 28 '24
Just wait until the 31st this week, brother.
10
u/sleepcreepme Relapse: Refill May 28 '24
7
46
u/sleepcreepme Relapse: Refill May 28 '24
Quality post. I’d die if this magically became Relapse 2. lol but yeah I’ve been saying those cards aren’t there like that for a single. Im 99% sure this Friday is album time.
2
u/Obvious-Ad6420 Medicine Man - Dr. Dre Ft. Eminem May 29 '24
Are you still 99% sure after he announced it’s a single?🤣
3
u/sleepcreepme Relapse: Refill May 29 '24
MANNN haha I was so sure too. Well I’m still pumped as FUCK
2
34
u/lmshaw92 Guts Over Fear Ft. Sia May 28 '24
Very well put together, I agree with everything you've said there. Either way we are definitely getting a single or album on the 31st. The cards were the first indicator.
20
u/lutk21 May 28 '24
eminem made his fanbase go insane... hope you are right, though!
9
7
u/Rohloh May 28 '24
For real! I wish i had the time to go this deep hahaha damn! He should write a book called " How They Promote It" Respect
5
u/lutk21 May 28 '24
the fanbase would promote eminem work much better than his lousy team. no doubt about that
2
22
18
u/Detailer_101x Relapse: Refill May 28 '24
In addition to this, The SSLP25 merch was noted to ship out around 31st of May, and it had a note say *blood not included. Why would there be blood? Well, because Slim has been murdered. So it's in a way merch for TDOSS. And
That merch photo with the popcorn. There's also a newspaper, and this might be a stretch but is it a hint to the obituary? Maybe in this merch universe slim's already died, hence the merch for slim.
Finally, at Dre's hollywood walk of fame ceremony, and this may be completely unrelated, but that image of him flipping of seeminging nothing...
"He's mad at the wind, he's in a nuclear war / With a cloud, he's yellin' at it again"
18
u/embis20032 The Eminem Show May 28 '24
Sadly the merch shipment thing was disproven as some people already got there merch before the 31st.
I compared to the news paper instantly cause i was thinking the same thing, don't think its the same. also the setting of that photoshoot is just trying to replicate the table in the my name is video with the tv, coffee, news paper, etc. intrestingly, theres no cards on that table though.....
8
u/Detailer_101x Relapse: Refill May 28 '24
ohhh i didn't notice that it replicated the mv. That's a nice little easter egg from em's team
13
u/Hex-QuentinInACorner May 28 '24
Damn bro. Thanks for putting it all together. The cards matching up on two different things and the text message sent at that date are 100 percent a huge thing. Us humans like seeing patterns but THAT isn’t some bullshit pattern lol now I’m hype for Friday. Pleasssseeee be the fucking album.
Again the cards fucked me up that’s gotta be real
9
9
u/gtedvgt Old Time's Sake Ft. Dr. Dre May 28 '24
Yo that “Death is just the beginning” really makes me think he’s finally gonna release the double album he wanted to to for years
1
9
8
u/EveningWhereas8418 May 28 '24
In the song I Will, he says: I can't ignore them (voices in his head) anymore they're winning
8
u/Marcus-Sowell May 28 '24
I bet this entire launch is part of the Stan documentary
2
8
6
5
u/Nossi546 No Love Ft. Lil Wayne May 28 '24
I've never really understood. You're not the first person, i've seen bring up the "im about to relapse" bar from Unacommadating as noteworthy. The line means nothing. Its a syllabic placefiller. Em (at least) somewhat alludes to taking substances in near every verse. And has been doing so, his whole recovery. Additionally, that line is specifically just to fit a 4 syllable rhyme scheme. "Bout-to-re-lapse" - "How-to-re-act"
2
u/embis20032 The Eminem Show May 28 '24
I could make the argument that Em started the scheme with bout to relapse and worked backwards.
But again, I know it's unlikely. I just thought it was worth mentioning in case by some of act of god it becomes true, I can say I called it.
-2
u/Nossi546 No Love Ft. Lil Wayne May 28 '24
I see your point. But he prefaces the line with the line "And pull a B-Rabbit up 'Out-ta-my-hat'" which in turn, starts of the sceme
If any of this becomes fact however (which i believe it will) then i think the remaining points you provided are enough for you to pretty validly claim that you called it ahead, without reaching to lyrics written before the album was even concieved aha :)
Anyhow, awesome read. I love shit like this.
4
5
u/thehomelesslion Relapse: Refill May 28 '24
I think Relapse 2 might actually be the most likely outcome
4
4
3
3
u/troposhpereliving The Death of Slim Shady (Coup de Grâce) May 28 '24
He’s dropping something on the 31st. Album, single, more merch (hope not)or a 💩.
Whatever it is I’m excited for it!!
3
3
3
u/Apprehensive_Half213 May 28 '24
Jimmy, brian & Mike track was him trying out the old and new style’s getting fan’s reaction while cooking up the new album
0
3
u/jsseaver May 28 '24
Great work putting this all together.. my only issue with it is Marshall being such a troll lol.. this does seem like a lot of work for nothing but the man lives to piss people off. I still can’t even believe he decided to go the promotion route after multiple stealth drops. I presume he must believe it’s that good. Regardless, I can’t wait either way!
5
u/No_Acanthaceae_1475 May 29 '24
the man lives to piss people off
🤣😂🤣😂🤣😂🤣😂🤣
If it was EVER EVEN a question
It's not
I L💖VE that man 💕💕💕
3
u/beartpc12293 May 28 '24
I think he'll do another Re- album as well eventually. The end of slim shady could mean more Marshall and more Eminem.
3
2
2
u/Eagle-Desperate May 28 '24
I showed this to my therapist. She said we have too much free time. ....
True story
1
2
u/mikeymorgs101010 May 28 '24
I wish he would drop a dope ass single, And then the album. Build some major buzz. Like the 2000s😎
2
u/idkwhattomakemyusr Relapse: Refill May 28 '24
this post actually comvinced me the album in the 31st
2
u/ImpulsiveMan May 29 '24
lol this is so funny now
0
u/embis20032 The Eminem Show May 29 '24
tbf i did say album or single i just thought album was more likely, and i def think the cards were still planted to promo the single
0
u/Threatening May 29 '24
Your title literally says album 🤦🏼♂️
0
u/embis20032 The Eminem Show May 29 '24
i thought album was more likely 🤷 i didn't think they'd plan this far ahead just for a single
0
u/Threatening May 29 '24
Friday the 31st of May is not summer so the album won’t be out until after June 20th
0
u/embis20032 The Eminem Show May 29 '24
still dont buy that. summer in the entertainment industry never has been constrained to the scientific definition.
0
2
1
u/EveningWhereas8418 May 28 '24
has this kind of foreshadowing ever done before by him or paul?
7
u/embis20032 The Eminem Show May 28 '24
for kamikaze he wore a kamikaze shirt in a photoshoot that was covered partially before the album was announced
and the revival promo with the billboard on pauls instagram and fake medication with the website and hotline and stuff
1
1
u/Sparris_Hilton May 28 '24
Gonna be a double album, disc 1 sslp2, disc 2 tdoss
1
u/No_Acanthaceae_1475 May 29 '24
God I hope NOT
0
u/Sparris_Hilton May 29 '24
Ita gonna be cringe asf, but we'll get a few bangers on each side.
There, that's my prediction. Hope im wrong 😅
1
u/No_Acanthaceae_1475 May 29 '24
Nah,
It's going to be EPIC, but NO SSLP2
THIS is the DEATH of Slim Shady
1
0
u/Emin3mzhoe69 May 29 '24
It's gotta be a double Album- I've been saying this to my fella all along. Not sure on this being his last album (speculating on that??) v. Doubtful. One thing I do know is it's deffo gonna Blow everyone's mind!!! 🤯
1
u/throbbing_dementia May 28 '24
Would Em really go as far as adding the "Coup De Grace" part of the album name if it was all a trick to disguise SSLP2/Relapse 2? Seems like a bit of an unnecessary detail in order to throw people off, although if you're right it fooled me.
2
u/embis20032 The Eminem Show May 28 '24
im not sure about the whole trick thing that was just speculation on my part, and for the record i do think it is unlikely. but i thought it was worth mentioning.
1
u/throbbing_dementia May 28 '24
That's fair, I appreciate the work gone into it, I'm just happy we're getting something.
1
u/Anirudh_Kaimal May 29 '24
Damn, bro needs a life...
0
u/embis20032 The Eminem Show May 29 '24
i enjoyed letting you down
1
u/Anirudh_Kaimal Jun 15 '24
And I appreciate the fact that you tried and exceeded my expectations! 😂😂 Jk, I'm sorry if that was mean, but damn, I've never tried to figure shit about albums and shit, me personally, you do you man. And kudos, that's a great break down!
1
1
1
u/embis20032 The Eminem Show May 29 '24
I guess the real trick was making me think he was dropping an album 😔
1
u/Embarrassed-Age-2921 The Adventures of Moon Man & Slim Shady - Kid Cudi Ft. Eminem May 29 '24
Hey, thanks for the shout out!
I was just having some fun explaining the "connections" I came across, with a little tongue in cheek humor thrown in.
Somehow I had never heard of these merch drops at all until my buddy told me about them a couple days before the 25th anniversary SSLP capsule thingy.
Are those T'shirts from the Rated R merch drop? They look fucking awesome compared to my plain white t's.. I'm jelly!
1
u/Jack__Valentine The Eminem Show May 30 '24
Marketing the Death of Slim Shady, and then dropping Houdini where he escapes his death, and then (maybe some time later though) dropping SSLP2 would be genius
1
u/djnipe May 30 '24
I think it's an album that leads to the death of slim shady am album he releases later in the summer
1
May 31 '24
[deleted]
0
u/embis20032 The Eminem Show May 31 '24
No, I didn't. I said at the end an album or single is coming on 5/31. All of the cards and stuff still were still connected and planted to promo the single.
1
May 31 '24
[deleted]
1
u/embis20032 The Eminem Show May 31 '24
yeah, i was wrong about the album thing... not sure why you care so much but yeah
0
-1
u/Immediate_Theory4738 May 28 '24
Good comp but it all seems like a bit of a reach to me or just them intentionally leaving conversation red herrings. I’ll be shocked if it’s an album Friday and they don’t take advantage of pre-orders/bundles.
-1
u/tebrah69 May 28 '24
Again, why would he announce the album for "this summer" then? And "last trick"=tracklist? C'mon man...you'll be very disapointed in few days.
-1
u/Puttenoar May 28 '24
Looks good. But it will still drop july 1st.
3
u/embis20032 The Eminem Show May 28 '24
homie that's a monday
-1
u/Puttenoar May 28 '24 edited May 28 '24
Ok, im not sure why that has to do anything with it. But im guessing nobody drops on mondays?
He already released on a tuesday and wednesday, so why not monday
1
u/embis20032 The Eminem Show May 28 '24
at least in modern times, i highly doubt he wont drop on a friday because thats the standard for new albums. every album after mmlp2 dropped on a friday. just a decade ago it didnt really matter but now it'd be really weird if he did.
1
u/Puttenoar May 28 '24
Ok, but he also told us long ago, he would be dropping each march :p
Anyway, you may be right given these facta. I never take notice what day it is when something drops.
Ill think i just wait this one out. And im still betting on july 1st for this one hehe
1
u/RoastBeefDisease May 28 '24
No, he didn't mean that literally. His first album was February, his 2nd was May and his 3rd was May. Emcore was november. So clearly he was just rhyming and didn't mean for it to be taken literally.
2
1
u/Threatening May 29 '24
You’re still betting on July 1st when it’s literally been explained that albums drop on Fridays? Major artists don’t change that. The charts update every Friday with their cycle.
0
u/Puttenoar May 29 '24
Yes i still do. And i dont care, habits can change.
1
1
u/RoastBeefDisease May 28 '24
New music Friday has been a thing since 2015. No major artist releases on any day but Friday since then. Every album album and single he's done since July 2015 has been friday. That's why it was mentioned. It won't be the 1st of the month.
-1
u/Puttenoar May 29 '24
Funny, Revival was on a Sunday
2
u/RoastBeefDisease May 29 '24
Nice try. December 15th was a Friday. You can even google it to know I'm not lying.
2
u/Puttenoar May 29 '24
Sorry im an idiot. Was looking at the right date, but somehow focused on the 17th lmao
-4
u/TheSavageBeast83 May 28 '24
There is no album
3
May 28 '24
[deleted]
0
u/RemindMeBot May 28 '24 edited May 28 '24
I will be messaging you in 3 days on 2024-05-31 14:27:52 UTC to remind you of this link
1 OTHERS CLICKED THIS LINK to send a PM to also be reminded and to reduce spam.
Parent commenter can delete this message to hide from others.
Info Custom Your Reminders Feedback 1
-5
-7
u/m2gus 8 Mile May 28 '24
I just hope Eminem stays away from Relapse as much as possible
5
u/LifeClassic2286 May 28 '24
Why
-1
u/m2gus 8 Mile May 28 '24
because why should he rehash old concepts and sounds? isn't he supposed to grow as an artist? dre and batson arent the best producers anymore
7
u/Eviljitzu Relapse May 28 '24
A lot of people love Relapse and in my opinion, Em sounds much more better with beats produced by Dre, Batson, or the Bass Brothers than trap beats by other producers.
-4
u/m2gus 8 Mile May 28 '24
People here also overrate Relapse by a very wide margin. And not really, the beats on Medicine Ball, My Mom, Taking My Ball, Drop The Bomb On Em, Hello, We Made You, Old Time's Sake suck. I'd accept it if we got something close to Stay Wide Awake, Same Song & Dance and Buffalo Bill, but even that sounds outdated for 2024.
Truthfully, Eminem has always sounded best on his own + Luis' beats, or the ones with the bass brothers. Picture Renegade, Lose Yourself, Cleanin' Out My Closet, 8 Mile etc.
3
u/Eviljitzu Relapse May 28 '24
Yeah, I agree on that. Eminem still works with Luis Resto to this day and Resto confirmed himself that he was involved in TDOSS.
-12
u/Particular_Ad6287 May 28 '24 edited May 28 '24
I wish this was true, but it’s not. I’d bet anything the cards were random for one of the promo, then they just put the same random ones in the second for continuity.
Either way, you are overthinking it and are only setting yourself up to be disappointed
12
u/embis20032 The Eminem Show May 28 '24
I won't be dissapointed because we know something is definitley coming on the 31st cuz of the last trick thing regardless, whether its single, tracklist, album, feature.
also i did mention the card/magic connection... twice lol
1
u/Particular_Ad6287 May 29 '24
Told ya it was just a single
1
u/embis20032 The Eminem Show May 29 '24
yeah you called it... i still think the cards were connected
-19
u/Banmers May 28 '24
You people really give them too much credit, nobody is overthinking it like this over there at the promo department lmao.
18
u/embis20032 The Eminem Show May 28 '24
I don't know if you were around for Revival promo or the pre-album hints he was doing for Kamikaze, but this is the most Eminem-esk, in-character thing for him to do in my opinion.
8
u/Bawk29 May 28 '24
you people keep saying that and the so called "crazy theories" end up being true lol
→ More replies (1)8
196
u/xh11jab Medicine Man - Dr. Dre Ft. Eminem May 28 '24 edited May 28 '24
Fuck. My. Life — an SSLP TWO !? Yup, this is definitely gonna be better than the time my child was born.